Sport

In honour of King Charles’ coronation, industry trade body Betting and Gaming Council (BGC) has announced that its biggest members will donate all profits from Royal Ascot’s Britannia Stakes race to UK charities.  Winnings from Thursday’s handicap race will be distributed to SportsAid – whose Patron is Her Royal Highness the Princess of Wales – the Holocaust Educational Trust, Cystic …

The Football Association of Montenegro (FSCG) has expanded its sponsorship with sportsbook operator Meridianbet, which will now become the official sponsor of Montenegrin football. The sponsorship agreement was signed by Dejan Savićević, President of the FSCG and former European footballer, and Jovana Klisić, Executive Director of Meridianbet Montenegro. The partnership is set to last until the end of 2024 and …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

Chelsea FC has entered final negotiations with a betting company for it to become the club’s new primary shirt sponsor, according to reports.  The partnership is said to be an initial one-year contract, which falls in line with the Premier League‘s decision to keep front of shirt gambling sponsors until the end of the 2025/26 season. According to research from …

The UK Tote Group and Hong Kong Jockey Club (HKJC) have agreed to expand their strategic partnership until 2028, focusing on the development of new wagering products to benefit all horse racing stakeholders. The partnership, which has grown since the UK Tote Group purchased the Tote in October 2019, has allowed for the successful development of World Pool. Entering its …

Stake.com is in discussions with Chelsea FC to become the top-division side’s new shirt sponsor, according to a report from SportBusiness. Despite the recent decision of a league-wide ban on front-of-shirt gambling sponsors, the five-time Premier League champions are considering the Australian-Curaçaoan online casino as a potential partner after a three-year deal with mobile network Three expires. The news comes …

Genius Sports has secured a long term deal with the Vietnam Pro Basketball League (VBA), building on its support for the sport. The UK-based  sports data and technology company will help to drive the next stage of the league’s global growth while safeguarding its competitions from the threat of match-fixing via its official data tools, live streaming distribution and integrity …

As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …

Total Performance Data (TPD), a live data provider for horse racing, has announced an in-running betting product in partnership with 1/ST CONTENT. Described as a US racing-first, this rollout has already seen the successful delivery of a new in-play service for Sky Bet – part of Flutter Entertainment. Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “The jury …

QuinnBet has formed a partnership with The Curragh which includes the launch of a new three race series.   The first of these competitive handicap races takes place on the second day of the Juddmonte Irish Oaks Weekend on 23 July, followed by the second leg on 12 August and the final race on 7 October. Details were announced at the …