Meridianbet has been named the official sponsor of FK Sarajevo as it strengthens its investments in Southeast European Football.
The sports betting platform – founded in 2001 and currently operating in more than 15 jurisdictions across Europe, Africa and South America – has stated that the partnership further underscores its commitment to promoting and uplifting sports ‘on a global scale’.
The deal with the team – which competes in the Premier League of Bosnia and Herzegovina – also aims to showcase Meridianbet’s “dedicated efforts to back teams filled with ambition, talent, and a rich history”.
“The Meridianbet Group, known not only for delivering world-class entertainment but also for its profound commitment to social responsibility and community engagement, has taken a significant step in reinforcing its support for sports, particularly in Southeast Europe,” Meridianbet said in a statement.
“Today, Meridian proudly announced its sponsorship of FK Sarajevo, a football club with a storied history and a prospective future.”
The top division club have been crowned champions of former Yugoslavia twice, secured the title of Bosnia and Herzegovina champions five times, won the Bosnia and Herzegovina Cup seven times, and clinched the Bosnia and Herzegovina Super Cup once.
Meanwhile in the sport, the operator has recently won the special charity auction to buy a signed Edin Džeko national team shirt to raise donations to support children with spinal muscular atrophy in Southeast Europe.
Similarly, in June, Meridianbet also became the official sponsor of the Football Association of Montenegro (FSCG) through an enhanced deal.
The collaboration will now run through to the end of 2024, and follows on from when Meridianbet started sponsoring the First Montenegrin Football League last year.