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LeoVegas kicks off front-of-shirt sponsorship of Wolves

LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers.

The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season.

Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the most established clubs in the Premier League.

“We look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend.

“We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”

LeoVegas underscored that since the company’s inception – founded in 2012 in Sweden – it has put responsible gaming at the forefront of its culture, with awareness about and the promotion of responsible gaming as an important factor.

“We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners,” added Russell Jones, General Manager for Marketing and Commercial growth at Wolves.

“As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships.

“Throughout our discussions we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club.”

In recent weeks, as LeoVegas continues to embark on its new era as part of MGM Resorts, Stefan Nelson, Chief Financial Officer of LeoVegas, shared insights with SBC News into how the company plans to navigate the current European economic climate ahead of his appearance at the SBC Summit Barcelona next week.

He said: “Staying on top of economic trends and their potential impact, while ensuring we are capitalising on market opportunities is – as always – part and parcel of what I do.  We obviously keep a close eye on macro economic trends, we talk to economists, politicians and other experts in order to plan and navigate accordingly. 

“Staying nimble and agile, while diversifying our offering – both in terms of product and geography – means we are hedged against a downturn in a particular market but can also adapt to the rapidly changing economic landscape.”

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