STS has entered into a partnership with Polish volleyball team, Grupa Azoty ZAKSA Kędzierzyn-Koźle.
The Polish bookmaker becomes the official club sponsor of the three-time Champions League winners, under a contract spanning three years.
STS’s logo is set to appear on the front of the league shirts, as well as on LED banners, sponsor walls and other display elements of the Azoty Arena.
Paweł Rabantek, Chief Marketing Officer at STS, said: “Our contract with the current European Champions is a decision based on our experience and aspirations. It is also the next stage of our successful and widely implemented strategy of supporting domestic sport.
“We are playing together with champions – ZAKSA is another championship club after Raków Częstochowa and hockey and football players GKS Katowice, with whom we are establishing cooperation this year.
“This is only natural for STS as the undisputed market leader in bookmaking in Poland. What’s more, as a committed sponsor who repeatedly goes beyond the framework of contracts concluded in its sponsorship cooperation, we also plan to activate the contract in Kędzierzyn together with the club for the benefit of the fans.”
Furthermore, the collaboration will also include digital activities on social media, the team website as well as in newsletters.
STS has also detailed that it is planning ‘special activations’ aimed at fans – both online and offline.
“I am really excited to welcome STS as the official sponsor of Grupa Azoty ZAKSA Kędzierzyn-Koźle,” added ZAKSA S.A. President, Piotr Szpaczek.
“This is another big, recognisable brand that joins the #ZAKSAfamily. I believe that we will work out an interesting model of cooperation that will be satisfactory for both parties, especially as we are joining with STS for three seasons. Thank you for your trust and see you in October on the Plus Liga floor.”
STS is actively involved in supporting Polish sport, also sponsoring the Polish national football team, Polish champion Raków Częstochowa, Korona Kielce, GKS Katowice, TS Podbeskidzie, Jagiellonia Białystok, Zagłębie Lubin and Widzew Łódź.
Last week, the firm revealed a new marketing campaign focusing on the emotional attachment fans feel towards sports, “I Love Sport. I Bet Smart.”
The ‘360 campaign’ places a particular emphasis on ‘smart betting’ and is based on the pillars of image-building, sponsors and product spots, playing on the principle that every sports follower has an emotional connection to a favourite team or player.