Sport

News about sports business

Sportradar secures FanDuel contract renewal to maintain US momentum

SBC News Sportradar secures FanDuel contract renewal to maintain US momentum

Sportradar has strengthened its position in the US sports betting industry by extending its existing partnership with prominent operator FanDuel. The contract renewal will see Sportradar continue to serve as the data and odds supplier for US sports for FanDuel until 2028, with the Swiss sports data and analytics company providing products and services including pre-match and live betting services …

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Trustly nets new West Ham duties as sleeve sponsor of WSL team

SBC News Trustly nets new West Ham duties as sleeve sponsor of WSL team

West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner. As a result of the contract expansion, the Trustly logo will appear on the sleeves of the East London’ club’s FA Women’s Super League (WSL) team. “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are …

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Stats Perform extends duties as data keeper of Eredivisie football

SBC News Stats Perform extends duties as data keeper of Eredivisie football

Stats Perform has announced that it has secured a partnership extension, retaining its position as the official data partner of Eredivisie football for a further three years.  All Eredivisie matches and competitions will continue to be exclusively tracked and monitored by Stats Perform’s Opta football data collection service.    The sportstech group’s data feeds and advanced Opta Analytics will track every …

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BK8 signs five-way LaLiga marketing deal

SBC News BK8 signs five-way LaLiga marketing deal

BK8 has signed sponsorship agreements with five LaLiga Santander clubs, strengthening its presence in the football space and in the Asian betting market. As a result of the deal, which covers the 2021/22 season, BK8 will become the official Asian betting partner of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF and Villarreal CF. BK8 will gain branding exposure via …

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Betano nets Benfica sleeve sponsorship

SBC News Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Esports Technologies joins ESIC integrity charter 

SBC News Esports Technologies joins ESIC integrity charter 

Esports Technologies has joined the anti-corruption charter led by the Esports Integrity Commission (ESIC), which aims to eliminate match-fixing and corruption from all levels of professional esports.  Las Vegas-based Esports Technologies is one of the fastest-growing suppliers of esports-customised wagering platforms, data API feeds and odds/risk management solutions. Last April, it became the first dedicated esports wagering systems provider to …

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Admiral Sportwetten continues Austrian football dominance

SBC News Admiral Sportwetten continues Austrian football dominance

Austiran operator Admiral Sportwetten has continued to dominate the sports sponsorship space in its home market, linking with FC Red Bull Salzburg. Running until 2023, the new contract sees Admiral replace bet-at-home, which had been the official partner of the Die Roten Bullen since 2018. “It is with great pleasure that we are starting our new partnership with the Austrian …

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1account rides with racing prodigy Tom Marquand promoting ID safety

SBC News 1account rides with racing prodigy Tom Marquand promoting ID safety

1account has recruited racing prodigy Tom Marquand as new brand ambassador, promoting the importance of maintaining digital IDs safety to users and wider business. Recognised as UK racing’s hottest prospects, Marquand rode 147 winners during the 2020 season and secured two Group-1 wins on Addeybb and a first Classic victory on board Galileo Chrome in the St Leger at Doncaster. …

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Playbetr enhances LatAm profile with PSG deal

SBC News Playbetr enhances LatAm profile with PSG deal

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

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Betway becomes first betting partner of Springboks Rugby 

SBC News Betway becomes first betting partner of Springboks Rugby 

Betway has signed a ground-breaking agreement with South African Rugby (SA Rugby) to become an ‘associate partner’ of the Springboks national team.  Securing a three-year partnership, Betway has become the first betting operator to partner with SA Rugby – an agreement that will see its brand promoted on the matchday shorts of the Springboks from September onwards. SA Rugby Chief …

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