Sport

SIS (Sports Information Services) has enhanced its international content offering by forming a new long-term deal with German Tote. The extension provides the horse racing company with continued access to content from German Tote across retail and online channels meaning that races, such as Hamburg’s Deutsches Derby, will be made available to SIS partners globally. This adds to an offering …

Italian sportsbook, Lottomatica, will be the first to access Stats Perform’s new live streaming features for tennis. Through its brands Goldbet and Better, the company also becomes the first operator in the country to offer Stats Perform’s new Smart Stats Overlays feature for live video of football matches, alongside the Instant Highlights functionality. Andrew Ashenden, Stats Perform’s Chief Betting Officer, …

PA Betting Services (PABS) has formed a new long-term partnership with Racecourse Media Group (RMG). The horseracing data and betting content supplier will now provide its range of betting products and data services to RMG’s broad portfolio of partners under a five-year agreement. Eugene Delaney, Director of PABS, commented: “We truly value our long-standing relationship with RMG, with PABS now …

BETER has expanded its basketball offering by providing Ukraine’s BSKT CUP league with live streaming, data and odds.  As the Cyprus-based betting and gaming content supplier expands its sports portfolio, the tournament will consist of a round-robin stage with three matches per day on weekdays, and four 5×5 teams play games of four quarters of 10 minutes each. Maria Mashchenko, …

With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …

‘Super-charged’ betting group kwiff has signed a horse racing data agreement with Racecourse Media Group (RMG).  The deal will include streaming by utilising kwiff’s proprietary sportsbook platform, giving players access to ‘high-quality’ UK and Irish racing Racing TV content with almost 1,200 race meetings each year. Content will be from racecourses such as Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown …

BetVictor has become the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season. As the Gibraltar-based, UK-founded operator expands its presence in Ontario and across Canada, the deal will include what the pair have described as a ‘groundbreaking’ sports betting experience for CEBL fans across its broadcasts and media platforms. Samuel Boswell of BetVictor …

SIS (Sports Information Services) has enhanced the racing content delivered to its UK and Irish bookmaker partners via its partnership with Media System Technologies (MST). The arrangement centres specifically on the distribution of the Italian Gallop Derby, which this year will run its 140th edition. This will mark the first time British and Irish omnichannel operators will accept fixed-odds bets …

Novibet has become the official betting partner of the 2023 Tattersalls Irish Guineas Festival.  Described as the Greek operator’s biggest sponsorship of a horse racing event to date, the festival is set to take place at The Curragh Racecourse in Ireland from 26-28 May. Karl Riley, Novibet’s Ireland Country Manager, commented: “We are delighted to be named as the official …

BetCity.nl, the flagship Dutch sportsbook property of Entain Plc, has once again enhanced its sponsorship of Eredivisie football club SBV Vitesse Arnhem.  Starting next season, BetCity.nl will become the principal sponsor of Vitesse, moving its brand logo from the back to the front of the club’s shirt. The partnership between BetCity.nl and Vitesse began in January 2022, with the sportsbook …