Football

GambleAware has expressed its disappointment with several Premier League clubs having recently announced gambling shirt sponsors for the upcoming season. Alexia Clifford, the group’s Chief Communications Officer, suggested that the top-flight – despite its decision to remove all betting companies from the front of shirts from the 2026/27 season – is perhaps not viewing gambling harms as a serious public …

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

FIFPRO has announced that plans are in motion for the creation of a new global player data management platform to enhance the sports application of the technology. All 66 member unions backed the proposal, which will see the implementation of a one-stop, data-driven platform that showcases detailed player, club, league, and national team performance. “Professional players are a highly mobile and …

LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup. Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks. Data from …

QuinnBet and Hibernian FC have announced a two-year extension to their commercial partnership, which began at the start of last year. The Ireland-based betting company’s logo will now be displayed across the first team’s 2023/24 and 24/25 travel-wear range which will be worn by first team players for international travel, home and away fixtures. Niall McPartland, QuinnBet Marketing Manager, said: …

LeoVegas has been named the new principal partner and front-of-shirt sponsor of Blackpool FC. The Swedish gambling company’s branding is set to ‘prominently feature’ on the front of all 2023/24 first-team shirts, as well as pitch-side LED screens and static boards at Bloomfield Road Stadium.  Sam Behar, LeoVegas Director of UK and Sponsorship, said: “We are delighted to announce this …

Chelsea FC has pulled out of widely reported potential partnership with Stake.com following backlash from the club’s supporter’s trust. The Premier League side was apparently nearing completion of a one-year agreement that would have branded the online casiono’s logo on the front of the team’s shirts for the upcoming 2023-24 season.  Whilst no statement or reasoning by the club has …

Sportradar has been named the successful bidder for exclusive global audio and video (AV) and betting data rights to the South American Football Confederation (CONMEBOL).  The sports technology company will now enhance the accessibility and engagement of South American football for a broader global audience. In detail, the rights encompass the major regional club tournaments organised by CONMEBOL, including the …

Belgium-based gambling company 711 has partnered with SC Telstar to become a main sponsor of the club for the upcoming season. The deal will see the 711 brand be prominently featured on the kits of the White Lions, who compete in the Eerste Divisie – the Netherlands’ second tier. Notably, the online casino brand will also become a stadium partner …

The Premier League is increasing its live TV coverage from 200 to 270 matches, with all Sunday games available from the season after next, according to reports. Looking to acquire the ‘best possible deal’ once broadcast rights negotiations begin in 2025, the news may see fans face midday and 7pm kick-offs at weekends – a change from the current two …