Football

Nationale Loterij – the Belgian National Lottery – and RSC Anderlecht have announced a renewal of their sponsorship agreement.  As the organisation remains a partner of the club, it will continue to lend its name to the Belgian football club’s stadium, Lotto Park. Belgian National Lottery Managing Director, Jannie Haek, commented: “I am delighted that our partnership with Sporting Anderlecht …

Nye expekt has entered into a sponsorship agreement with the 3F Superliga – Denmark’s premier football league. The LeoVegas-owned sports betting brand becomes the league’s official betting partner, and will gain brand visibility and awareness in Denmark through TV ads, 3D signage on the pitch, and a digital presence on the 3F Superliga website and social media channels.  The sponsorship …

The number of suspicious bets in the second quarter of 2023 fell significantly on the corresponding time period in 2022, according to the International Betting Integrity Association (IBIA). A total of 50 alerts were reported to relevant sporting authorities by the IBIA, down 44% from 88 in Q2 2022, with football once again the sport which generated the most alerts …

GambleAware has expressed its disappointment with several Premier League clubs having recently announced gambling shirt sponsors for the upcoming season. Alexia Clifford, the group’s Chief Communications Officer, suggested that the top-flight – despite its decision to remove all betting companies from the front of shirts from the 2026/27 season – is perhaps not viewing gambling harms as a serious public …

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

FIFPRO has announced that plans are in motion for the creation of a new global player data management platform to enhance the sports application of the technology. All 66 member unions backed the proposal, which will see the implementation of a one-stop, data-driven platform that showcases detailed player, club, league, and national team performance. “Professional players are a highly mobile and …

LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup. Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks. Data from …

QuinnBet and Hibernian FC have announced a two-year extension to their commercial partnership, which began at the start of last year. The Ireland-based betting company’s logo will now be displayed across the first team’s 2023/24 and 24/25 travel-wear range which will be worn by first team players for international travel, home and away fixtures. Niall McPartland, QuinnBet Marketing Manager, said: …

LeoVegas has been named the new principal partner and front-of-shirt sponsor of Blackpool FC. The Swedish gambling company’s branding is set to ‘prominently feature’ on the front of all 2023/24 first-team shirts, as well as pitch-side LED screens and static boards at Bloomfield Road Stadium.  Sam Behar, LeoVegas Director of UK and Sponsorship, said: “We are delighted to announce this …

Chelsea FC has pulled out of widely reported potential partnership with Stake.com following backlash from the club’s supporter’s trust. The Premier League side was apparently nearing completion of a one-year agreement that would have branded the online casiono’s logo on the front of the team’s shirts for the upcoming 2023-24 season.  Whilst no statement or reasoning by the club has …