Parimatch sponsorship renewed at Leicester City

Parimatch has renewed its sponsorship deal with Championship side Leicester City FC.

The sports betting brand – managed by Gibraltar-based online gambling operator BVGroup – will obtain branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, as well as online and offline advertising rights. 

Filip Pirozenok, Head of Parimatch in the UK, commented: “We are delighted to continue working with Leicester City Football Club and to be their official betting partner for another season. 

“Partnering with Leicester City ensures that Parimatch can tap into Championship advertising while allowing us to offer exclusive promotions, competitions, and giveaways to our customers.”

It was in September 2020 that Leicester City first confirmed Cyprus-based Parimatch as its official first team training wear partner and betting partner.

“We’ve enjoyed a successful relationship with Parimatch since they first joined the club at the start of the 2020/21 season, and we’re delighted to extend our partnership with them,” added Harj Hir, Head of Partnerships at Leicester City.

“We’ve helped to grow each other’s international profile over the past few years, and we now look forward to building on that success.”

Meanwhile, the Parimatch Foundation, which was launched in 2018, continues to invest in promoting health and wellbeing through empowering education and community participation in sports.

Parimatch also holds a deal with Premier League side Chelsea FC as the official betting partner of the club.