SBC News Voice of the Sports Betting Industry
The Paulista Football Federation (FPF) has renewed its sponsorship agreement with Esportes da Sorte for the 2024 edition of Paulistão.
The sports betting platform will continue to be displayed throughout the competition, either inside the stadiums or in the transmission of games.
The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, is the top-flight professional football league in the Brazilian state of São Paulo.
Ícaro Quintero, Director of Operations at Esportes da Sorte, said: “We are happy to sign this partnership for the second consecutive year. We have closely followed the growth of the Campeonato Paulista and we want to be together as partners in this process.”
Furthermore, the bookmaker will also be shown during substitutions, allowing Esportes da Sorte to boost its brand recognition in the region.
“The inclusion of the replacement property will open up new horizons in how sponsors can engage with our audience,” added Bernardo Itri, Executive Vice President of Marketing for FPF.
Currently, Esportes da Sorte also holds partnerships with 11 Brazilian clubs, including Athletico-PR, Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani, Vila Nova, Londrina and Manaus.
For 2023 – alongside Esportes Da Sorte – operators Betano, Betnacional and Parimatch all signed agreements to appear in advertising actions of Paulistão.
