Football

Belgian Pro League team RSC Anderlecht has signed a partnership with Napoleon Sports for the next four seasons.  Through activating the deal, the online casino will gain visibility on the sleeves of the team kit. The collaboration also means that the club will be able to focus on investing in the stadium experience of its supporters. Napoleon Sports CEO Eamonn …

W88 has been confirmed as the official shirt sponsor of Burnley FC, covering the 2023/24 season. The new shirt featuring the gambling operator’s logo will be worn by both the men’s and women’s first teams for the upcoming campaign as the club makes its return to the Premier League. Hilly Ehrlich, W88 Business Development Manager, stated: “We’re hugely passionate about …

Choplife Gaming has announced that it is the latest sponsor of Rwanda Premier League team, Rayon Sports FC. The gambling firm, which currently operates online sports betting franchises in five African markets, will now feature on the left sleeve of the team kit during the next season of the country’s top division. Aimee P. Cyuzuzo, Country Manager of Choplife Gaming, …

FIFA has revealed New Zealand betting agency TAB as the first gambling sponsor of the Women’s World Cup. TAB NZ will be promoted across the four New Zealand stadiums from 20 July – 20 Aug, but the value of the sponsorship has not been disclosed.  In detail, the tournament, which is being co-hosted with Australia, sees the Wellington-based company become …

Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors. This weekend, Argentine news sources reported that Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Local news sources reported that Betsson will pay $7.5m to place its …

Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its primary sponsor.  The three-year deal will last until the end of the 2025/26 league season, which will coincide with the enforcement of the recently agreed upon league-wide ban on gambling front-of-shirt sponsorships.  Under the terms of …

The Football Association of Montenegro (FSCG) has expanded its sponsorship with sportsbook operator Meridianbet, which will now become the official sponsor of Montenegrin football. The sponsorship agreement was signed by Dejan Savićević, President of the FSCG and former European footballer, and Jovana Klisić, Executive Director of Meridianbet Montenegro. The partnership is set to last until the end of 2024 and …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

Chelsea FC has entered final negotiations with a betting company for it to become the club’s new primary shirt sponsor, according to reports.  The partnership is said to be an initial one-year contract, which falls in line with the Premier League‘s decision to keep front of shirt gambling sponsors until the end of the 2025/26 season. According to research from …

Stake.com is in discussions with Chelsea FC to become the top-division side’s new shirt sponsor, according to a report from SportBusiness. Despite the recent decision of a league-wide ban on front-of-shirt gambling sponsors, the five-time Premier League champions are considering the Australian-Curaçaoan online casino as a potential partner after a three-year deal with mobile network Three expires. The news comes …