Tag Archives: Betano

Kaizen Gaming, the international sports betting and gaming operator, has extended its partnership with games developer Leap Gaming. Last renewed back in 2021, the new deal expansion will launch Leap’s products in Romania via Kaizen’s Betano sportsbook brand, including the Instant Euro-League Legends product, alongside Nascar Streak, Football Penalty Duel, Virtual Football Cup V2 and Football Streak. Vangelis Kalloudis, Gaming …

Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy.  The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys.  Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …

Ahead of the Betting on Sports Europe conference (7-9 June, Twickenham Stadium, London ) Christos Tzalavras Director of Sportsbook Products for Kaizen Gaming provides a tier-1 operator perspective in optimising multi-market sportsbook portfolio to meet the unique demands of a Winter World Cup…  SBC: What makes Betting on Sports Europe stand out as an event? Christos Tzalavras: As with all …

Betano – the sports betting and online gaming operator of Kaizen Gaming – has formed a partnership with the Romanian Football Federation. The deal sees the firm become the Cup’s naming partner for the next three seasons, which is to now be called The Cupa Romaniei Betano.  “Our partnership with this historic football association marks a milestone for Kaizen Gaming …

OPAP SA has notified investors that it has divested its ‘minority interest’ in Betano, the Pan-European sportsbook subsidiary of Kaizen Gaming.  Issuing a market filing, the Athens-listed gambling group disclosed that it had sold its 36.75% stake in Betano to Rubidium Holding – a fully owned ‘indirect’ investment vehicle of Allwyn Entertainment. Deal terms will see OPAP receive an upfront …

Betano has announced the renewal of its sponsorship agreement with Atlético Mineiro as the online betting site continues to appear on the team’s shirt until the end of 2024. With the original collaboration with the Campeonato Brasileiro Série A Club beginning in January 2021, the partners stated that it has been successful as it “ratifies the growing strength of betting …

Kaizen Gaming, the operating company of Stoiximan and Betano sportsbook brands, has confirmed the appointment of Stella Voulgaraki as Chief People Officer (CPO). An expert in developing human resources and talent development disciplines for tech-led businesses, Voulgaraki joins Kaizen Gaming’s senior executive leadership from pan-European IT conglomerate NetCompany IntraSoft. Voulgaraki was marked as a key C-level hire, who will work …

Codere has entered into a partnership with OKTO, as it seeks to incorporate a mobile-first cashless payments offering across its Spanish operations.  The partnership will see the firm’s OKTO Wallet payment app and platform integrated into Codere’s gaming machines throughout Spain, followed by its retail betting outlet holdings. By cooperating with OKTO on the initiative, Codere aims to allow its …

Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years.  From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …