Betano nets FC Porto shirt sponsorship to turbocharge Portuguese vision

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto.

The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor.

Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica and Sporting Lisbon.

Jorge Nuno Pinto da Costa, President FC Porto, said: “Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention.

“It is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best.”

Betano was already the Dragons’ setting sponsor during the 2021/22 season, while the pair’s initial partnership also secured Betano front-of-shirt sponsorship of the club’s handball team.

“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming,”  added George Daskalakis, Chief Executive Officer, Kaizen Gaming.

The firm holds a portfolio of football sponsorships across Europe and Latin America via its Betano and Stoiximan brands. These include; Fluminense and Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile, FCSB and Universitatea Craiova in Romania, Olympiacos and PAOK FC in Greece, to name a few.

Kaizen’s CEO continued: “What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.”

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