Betano continues to support Romanian football until 2030

Betano has announced an extended partnership with the Romanian Football Federation (FRF).

Following what the pair described as a ‘very positive’ two years of working together, the deal between the Kaizen Gaming-owned operator and the governing body will now continue until 2030.

A spokesperson for Kaizen Gaming highlighted in a release the pair’s ‘shared vision and innovative initiatives’ such as a new competition format, as they aim to bring the game closer to fans both in the stands and at home.

“Our latest endeavour, the TV and digital show ‘Bate Cupa’ promises to shine a spotlight on all 24 qualified teams and their players, showcasing their skills in an entertaining and unconventional manner,” Kaizen continued.

“We are totally committed to introducing even more initiatives to support Romanian football in the coming years, so stay tuned for more updates as we continue to raise the Cupa Romaniei Betano to new heights!”

The two companies have previously collaborated to elevate the Cupa Romaniei Betano – one of the football leagues in the country.

“Two years ago I announced with my esteemed President of the Romanian Football Federation, Razvan Burleanu, the beginning of our journey as partners in the revamped Cupa Romaniei Betano,” added Julio Iglesias Hernando, Betano CCO. 

“Our goal is the same we had right from the beginning: to elevate together Cupa Romaniei Betano to new heights and help the federation in improving and continue developing football in Romania.

“The new format of the competition has attracted great attention from the fans, while initiatives like the TV show Bate Cupa have put the spotlight on teams and their players in an unconventional and entertaining way.”

It was in December that Betano secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany this summer. 

The sportsbook became the first betting company to reach a partnership with UEFA, in a deal that followed success in 2022’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition.