Betano has been named the official partner of the South American Football Confederation, CONMEBOL.
The deal – which will run until 2028 – sees the Kaizen Gaming-owned brand sponsor the CONMEBOL Copa America 2024, which will take place in stadiums across the US from June.
Kaizen Gaming Founder and CEO, George Daskalakis, commented: “We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football.
“This partnership does not only show our passion for the sport and the region but also highlights our dedication to delivering innovation and excellence within the industry.
“We are eager to elevate the fan experience to new heights, providing unforgettable moments through responsible gaming.”
The agreement also encompasses other CONMEBOL competitions such as its Pre-Olympic tournament, Copa America Women, Copa America Futsal Men and Women, Copa America Beach Soccer, U20 Men and Women, U20 Futsal Men and Women, as well as the CONMEBOL U20 Beach Soccer.
CONMEBOL President, Alejandro Dominguez, added: “We are thrilled to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL.
“Their commitment to football and gaming innovation align seamlessly with our vision for the future of the sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent.”
Meanwhile, Betano has also been named an official global sponsor of this year’s UEFA Euros in Germany – notably establishing itself as the competition’s first betting partner.
This followed the operator’s success in the FIFA World Cup held in Qatar, where it was also named the first official partner of the global competition.