Codere has entered into a partnership with OKTO, as it seeks to incorporate a mobile-first cashless payments offering across its Spanish operations. The partnership will see the firm’s OKTO Wallet payment app and platform integrated into Codere’s gaming machines throughout Spain, followed by its retail betting outlet holdings. By cooperating with OKTO on the initiative, Codere aims to allow its …
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Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years. From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …
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Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director. The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands Puertas joins Kaizen from …
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Betano has significantly expanded its Portuguese markets CSR commitments after becoming a principal partner of the Sporting Foundation – the charitable arm of Sporting Clube de Portugal (Sporting Lisbon). This summer, Betano – the flagship, pan-European sportsbook brand of Kaizen Gaming – became the principal sponsor of Sporting Lisbon. Undertaking its biggest Portuguese market sponsorship commitment, Betano pledged to support …
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As the Dutch market opens up from today, Mindway AI will support its customers across the Netherlands by rolling out its responsible gambling solutions. Mindway AI, which was acquired by Better Collective earlier this year, will support operators across the Dutch market by supplying its GameScanner solution to help “identify at-risk and problem gamblers early and accurately”. In addition, customers …
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Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …
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Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …
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Kaizen Gaming has become the latest partner of the Goalscorer Pricing & Settlement (GPS) service from Abelson Info. The agreement will see Greece-based operator Kaizen Gaming optimise goalscorer markets for both its Stoiximan and Betano brands. Abelson Info, a London-based sports data and player odds specialists, already provides the GPS service to a number of tier one operators. Clients of …
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Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …
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Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …
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