Tag Archives: Betano

Betano nets FC Porto shirt sponsorship to turbocharge Portuguese vision

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …

Read More »

Kaizen Gaming: Stoiximan & Betano to match Winter World Cup’s recreational demands

Copyright: fifg / 123RF Stock Photo

Ahead of the Betting on Sports Europe conference (7-9 June, Twickenham Stadium, London ) Christos Tzalavras Director of Sportsbook Products for Kaizen Gaming provides a tier-1 operator perspective in optimising multi-market sportsbook portfolio to meet the unique demands of a Winter World Cup…  SBC: What makes Betting on Sports Europe stand out as an event? Christos Tzalavras: As with all …

Read More »

Betano secures naming rights to ‘dynamic’ Romanian Cup

Betano – the sports betting and online gaming operator of Kaizen Gaming – has formed a partnership with the Romanian Football Federation. The deal sees the firm become the Cup’s naming partner for the next three seasons, which is to now be called The Cupa Romaniei Betano.  “Our partnership with this historic football association marks a milestone for Kaizen Gaming …

Read More »

OPAP offloads Betano stake to Allwyn investment vehicle

OPAP SA has notified investors that it has divested its ‘minority interest’ in Betano, the Pan-European sportsbook subsidiary of Kaizen Gaming.  Issuing a market filing, the Athens-listed gambling group disclosed that it had sold its 36.75% stake in Betano to Rubidium Holding – a fully owned ‘indirect’ investment vehicle of Allwyn Entertainment. Deal terms will see OPAP receive an upfront …

Read More »

Betano furthers front-of-shirt exposure in Atlético Mineiro sponsorship renewal

Betano has announced the renewal of its sponsorship agreement with Atlético Mineiro as the online betting site continues to appear on the team’s shirt until the end of 2024. With the original collaboration with the Campeonato Brasileiro Série A Club beginning in January 2021, the partners stated that it has been successful as it “ratifies the growing strength of betting …

Read More »

Kaizen hires Stella Voulgaraki to lead Euro recruitment drive 

Kaizen Gaming, the operating company of Stoiximan and Betano sportsbook brands, has confirmed the appointment of Stella Voulgaraki as Chief People Officer (CPO). An expert in developing human resources and talent development disciplines for tech-led businesses, Voulgaraki joins Kaizen Gaming’s senior executive leadership from pan-European IT conglomerate NetCompany IntraSoft. Voulgaraki was marked as a key C-level hire, who will work …

Read More »

Codere moves to implement omni-channel cashless payments

Codere has entered into a partnership with OKTO, as it seeks to incorporate a mobile-first cashless payments offering across its Spanish operations.  The partnership will see the firm’s OKTO Wallet payment app and platform integrated into Codere’s gaming machines throughout Spain, followed by its retail betting outlet holdings. By cooperating with OKTO on the initiative, Codere aims to allow its …

Read More »

Betano forms first football club sponsorship in Bulgaria

Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years.  From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …

Read More »

Kaizen appoints proven talent Pablo Puertas as Marketing Director

Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director.  The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands   Puertas joins Kaizen from …

Read More »

Betano boosts Portuguese CSR duties by joining the Sporting Foundation

Betano has significantly expanded its Portuguese markets CSR commitments after becoming a principal partner of the Sporting Foundation – the charitable arm of Sporting Clube de Portugal (Sporting Lisbon). This summer, Betano – the flagship, pan-European sportsbook brand of Kaizen Gaming – became the principal sponsor of Sporting Lisbon. Undertaking its biggest Portuguese market sponsorship commitment, Betano pledged to support …

Read More »