Tag Archives: Betano

Betano has become the main partner and shirt sponsor of Danish football club Brøndby IF, as the company continues to double down on its extensive sports marketing strategy. The three-year partnership begins this summer and will see the Kaizen Gaming-owned betting brand predominantly gain recognition in the team’s Superliga matches which get underway in August. Julio Iglesias, Chief Commercial Officer …

Brazil’s Ministry of Finance (MEF) has published the first economic insights into the country’s betting market under the nascent  ‘Bets’ regulatory regime, in effect since 1 January 2025. During Bets’ first quarter of regulated online gambling activity, Brazil raised R$21.5m (€4m) in regulatory fees from licensed operators according to datasets published by MEF, and made available to the public via …

Two recent interventions by municipal courts over restrictions on player accounts underscore a significant legislative blind spot in Brazil’s Bets regime regarding consumer rights an issue that requiring a definitive  settlement. The polemics of Brazil’s nascent ‘Bets’ online gambling regime continue, as two separate regional judiciaries intervene in cases involving customer accounts restricted by wagering limits. As reported by SBC …

Kaizen Gaming has activated a transformative partnership for Betano in South America, as its sportsbook becomes the new principal sponsor of Club Atlético River Plate. Dealmakers confirmed that Betano, the international sportsbook of Kaizen Gaming, has replaced Codere Online as the new principal sponsor of River Plate, taking over front-of-shirt coverage for the historic Buenos Aires club. SBC Noticias reported: …

Betano has extended its brand ambassador deal with Formula 1 driver Felipe Massa. The deal follows the pair’s initial collaboration in 2023, and since then, Massa has participated in a range of brand activations and initiatives with the Kaizen Gaming-owned operator, including guest racing experiences and appearances at the Copa América Cup Tour.  Guilherme Figueiredo, Betano’s Country Manager for Brazil, …

Betano has been authorised by the Colombian gaming authority Coljuegos to begin online betting operations in the nation.  The Kaizen Gaming-owned brand joins 16 other online operators now authorised to operate in Colombia.  Coljuegos President, Marco Emilio Hincapié, commented: “We continue to strengthen the industry of games operated by the internet.  “We hope that, with the entry of this new …

Betano has named Aston Villa TV Presenter Kate Tracey as an official UK brand ambassador. In her role, Tracey will leverage her skills and sports knowledge to deliver exclusive content and competitions for UK sports fans.  She has already posted a video sharing her insights on the recent dismissal of Manchester United manager Erik ten Hag. Pablo Puertas, Marketing Director …

Capturing the attention of a different player demographic outside the more traditional sports betting community was stipulated as a prime ambition by Inspired Entertainment and GRID after blending a rapidly evolving recreational activity with virtual sports. The challenge, highlighted by the aforementioned co-developers, centres around how to make the art of competitive video gaming accessible and exciting for less involved …

Operators have been warned about the nuanced localisation and tech challenges of Brazil’s forthcoming online gambling marketplace, as it transitions from a mature grey market to a fully-regulated regime. The White Paper “How to Win in Brazil’s Regulated Market” sees OpenBet, the leading sports betting and igaming systems supplier for tier-1 operators, provide localised strategies and detailed insights for succeeding …

Kaizen Gaming Deputy CEO, Aris Dimarakis, has welcomed Betano’s latest venture with UEFA football as a “testament” to the brand’s strive for success. Already managing to become the first betting partner of UEFA EURO 2024, Betano will now also sponsor the UEFA Europa League and the UEFA Conference League for three years, starting from 2024/25 up until the 2026/27 season.  …