Tag Archives: Betano

Kaizen Gaming appoints LeanConvert as digital optimisation agency 

Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe). The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, …

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Kaizen Gaming appoints Claus Jansson to oversee global expansion

Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board by appointing Claus Jansson as its new Head of Affiliate Marketing and Media Buying. Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos. ‘It’s a great …

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Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

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Scout Gaming eyes next stage of growth following strong Q3

Scout Gaming Group will aim to deliver a strong close to its 2020 trading, after the B2B daily fantasy sports software supplier reported that it had benefited from the return of a full sports calendar. Publishing its Q3 trading update for the period ending 30 September, Scout reported ‘record’ corporate revenues of SEK 15 million (€1.5m), an 85% increase on …

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GVC eyes Portuguese top spot with Bet.pt takeover

GVC Holdings has confirmed that it will return to Portugal by acquiring online sportsbook Bet.pt for an undisclosed sum.  The FTSE100 betting group announced its latest acquisition as part of its Q3 2020 trading update, which saw GVC increase full-year EBITDA guidance to the £770-790 million range following a rapid recovery across all core regulated marketplaces. In its trading statement, …

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Betting CTOs – Tech leadership faces tough choices to accommodate a brave new world 

Adjusting business operations and core systems for unprecedented working conditions, no other betting c-level position has felt more pressure and scrutiny than the CTO. Opening the ‘Innovation and Technology’ track on day two of SBC Summit Barcelona – Digital, tech experts and leading betting operators underlined that following an adjustment period, the industry faces a myriad of new variables beyond …

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Stoiximan/Betano rebrands to Kaizen Gaming

The operating firm of Stoiximan and Betano brands has confirmed that it will rebrand to ‘Kaizen Gaming’ in a bid to reflect its company culture of ‘continual improvement’. ‘Kaizen’ stems from a Japanese business philosophy which looks at introducing small, incremental changes to a business’ operations to try improve both quality and efficiency. The rebrand comes seven years after Stoiximan …

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Stoiximan praises ‘Greek resilience’ launching new TV campaign

Leading Greek online bookmaker Stoiximan Group has launched its new TV advertising campaign thanking Greece’s emergency services and the general public in their efforts to contain the spread of the Coronavirus. The campaign titled ‘#OneTeam’ sees Stoiximan promote none of its betting services, with the bookmaker choosing to use its broadcasts to ‘express gratitude and solidarity’ to all Greeks fighting against …

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Stoiximan retains independence despite OPAP equity increase

GML Interactive, the operating company of Greek online bookmaker Stoiximan, has disclosed that OPAP SA will increase its majority shareholding in the betting group to 84.5%. The transaction will see Athens-listed OPAP continue to increase its equity in Stoiximan’s Greek and Cypriot operations, having become the majority shareholder of the betting asset in 2019 after securing a 51% stake for …

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SBC Magazine Issue 8: International expansion and picking up the sporting slack

Magazine

A focus on international expansion and how we, as the betting and gaming industry, will get through COVID-19 are the key themes throughout Issue 8 of SBC Magazine. Now available to view HERE, it starts by tracking the journey of Giovanni Garrisi from a mathematician beating the pools to starting a 50/50 JV with Stanley Leisure, seizing an opportunity to …

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