Tag Archives: Betano

Operators have been warned about the nuanced localisation and tech challenges of Brazil’s forthcoming online gambling marketplace, as it transitions from a mature grey market to a fully-regulated regime. The White Paper “How to Win in Brazil’s Regulated Market” sees OpenBet, the leading sports betting and igaming systems supplier for tier-1 operators, provide localised strategies and detailed insights for succeeding …

Kaizen Gaming Deputy CEO, Aris Dimarakis, has welcomed Betano’s latest venture with UEFA football as a “testament” to the brand’s strive for success. Already managing to become the first betting partner of UEFA EURO 2024, Betano will now also sponsor the UEFA Europa League and the UEFA Conference League for three years, starting from 2024/25 up until the 2026/27 season.  …

Inspired has announced that it has partnered with Betano to launch Re-Play eSports. The new betting solution is said to blend Virtual Sports offerings with fixed odds esports to offer 24/7 esports events.  Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, commented: “Esports is a rapidly evolving recreational activity with a global audience now exceeding 500m. Kaizen Gaming, …

Betano has extended its sponsorship of Sport Lisboa e Benfica for a further three years. In the 2021/22 season, the Kaizen Gaming-owned sports betting brand was the first to occupy the sleeve of the Liga Portugal team’s official kit, and will now remain as the official betting sponsor’ until the 2026/27 season. Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, …

Betano has come to an agreement with the Argentine Football Association (AFA) to become title sponsor of Argentina’s Liga Profesional de Fútbol (LPF). The LPF will now be renamed Torneo Betano, as the pair seek to offer Argentine football fans a ‘distinctive experience’, emphasising the connection between passion and enjoyment, while prioritising the enhancement of the overall fan experience.  In …

Betano, the flagship brand of Kaizen Gaming, has made its UK debut powered by BVGroup. As announced in April, Kaizen Gaming appointed BVGroup to serve as the principal tech and core services partner for Betano’s forthcoming UK brand, which today launched under the Betano.co.uk domain. BVGroup was elected as primary partner, due to its proven qualities operating BetVictor in the …

Betano has officially become Aston Villa’s new principal and front-of-shirt partner.  The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season.  George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long …

Following a short break in Q1, Jake Pollard’s Market Make-up series returns with Propus Partners dissecting the online sportsbook trends of dynamic CE markets of Poland and the Czech Republic. Vying  for a larger slice of market share in Poland and the Czech Rep, sportsbooks have deepened their offerings of secondary sports such as MMA, ice hockey and esports, spearheaded …

Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …

Kaizen Gaming has announced that it will launch its flagship Betano brand in the UK market in partnership with BVGroup. Betano’s imminent UK launch is deemed the “latest milestone for the sportsbook, solidifying its global brand presence as the Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024”. As the pan-international brand of Greek online gambling …