‘Super-charged’ betting group kwiff has signed a horse racing data agreement with Racecourse Media Group (RMG).
The deal will include streaming by utilising kwiff’s proprietary sportsbook platform, giving players access to ‘high-quality’ UK and Irish racing Racing TV content with almost 1,200 race meetings each year.
Content will be from racecourses such as Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown and The Curragh.
kwiff CEO, Charles Lee, commented: “I’m very pleased to sign a new partnership with RMG and grow our content in the UK and Ireland, two core territories for our company.
“Our mission is providing our customers with the best horse racing product possible and RMG enables us to do this.”
The operator has explained that it will continue to supercharge all types of racing wagers to ensure its players enjoy a ‘unique’ experience, as well as a range of loyalty rewards.
“We welcome kwiff to our portfolio of data customers, who will have access to some of the best racing in the world. We look forward to working closely together to grow engagement,” added Nick Mills, CCO of RMG.
Last week, kwiff also announced that it is targeting further development of its betting offering, signing an agreement with mobile measurements and analytics suite Adjust.
The partnership will see the integration of Adjust’s SDK tools into the betting operators iOS and Android apps. The aim of this is to optimise acquisition and accurately measure the user behaviour of the operator’s customers.
“Working with Adjust means we can now acquire players through the app stores to complement our web traffic strategies,” Lee said on this deal.