BetVictor supports continued growth of basketball in Canada

BetVictor has become the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.

As the Gibraltar-based, UK-founded operator expands its presence in Ontario and across Canada, the deal will include what the pair have described as a ‘groundbreaking’ sports betting experience for CEBL fans across its broadcasts and media platforms.

Samuel Boswell of BetVictor commented: “I am proud to announce our sponsorship of the CEBL. We are thrilled to be a part of this exciting basketball league and to support the continued growth of basketball in Canada. 

“This partnership provides us with a unique opportunity to connect with Canadian basketball fans and showcase our commitment to providing the best sports betting experience possible. 

“We have an extensive range of sports betting options, which include live In-Play betting, parlays and futures markets; fans can bet on the games they love and experience the excitement of basketball like never before. 

“At BetVictor, we are committed to responsible gambling and ensuring that our customers enjoy a safe and enjoyable betting experience. Through our partnership with the CEBL, we hope to promote responsible gambling and provide fans with the tools they need to gamble responsibly.”

The European gambling company – which is now a licensed and regulated online gaming operator in Ontario – has also just launched odds for the 2023 CEBL season, including 2023 Championship odds.

In total, 20 CEBL games will be broadcast on TSN this season nationally. Fans can also live stream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+, as well as the CEBL app.

“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally,” added Mike Morreale, CEO and Co-Founder, CEBL. 

“We look forward to bringing this personalised sports betting experience to basketball fans across Canada for all 107 games this season.”