SBC News Voice of the Sports Betting Industry
Betsson is set to appear on the kits of Argentinian football team, Racing Club de Avellaneda, for the 2023-24 season.
The operator’s branding will appear on the upper back of both the men’s and women’s teams next season for all local and international matches.
Betsson Group’s CEO, Jesper Svensson, described the partnership as a solid opportunity to ‘further position the group’s brand in Argentina as one of the main players in the market’.
He said: “We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.”
Speaking to SBC Noticias on the deal, Roby Martínez Álvarez, member of the Board of Directors and Head of Marketing at Racing Club, asserted that the deal compliments the club’s “excellent management and professional work of leaders, athletes and employees”.
He also explained his excitement that “international companies continue to be interested in a brand as strong as Racing Club”.
The debut of the new jerseys with the Betsson logo will be at Racing’s next Argentine league match against Vélez on 19 May.
Víctor Blanco, President of Racing Club, added: “Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion.
“Racing Club ensures extensive reach and visibility for some of the most influential brands in Latin America. Furthermore, being the first football club in Argentina to secure a sponsorship from Betsson holds strategic importance for us.”
The Argentine club also expects its strategic alliance with Betsson to further enhance its brand presence and customer base in the LatAm region, which has already seen an increase in revenue of 23% year-over-year in the latest quarterly report.
