Novibet books biggest sponsorship to date with Irish Guineas Festival

Novibet has become the official betting partner of the 2023 Tattersalls Irish Guineas Festival. 

Described as the Greek operator’s biggest sponsorship of a horse racing event to date, the festival is set to take place at The Curragh Racecourse in Ireland from 26-28 May.

Karl Riley, Novibet’s Ireland Country Manager, commented: “We are delighted to be named as the official betting partner of this year’s Irish Guineas Festival in what is the biggest horse racing sponsorship we’ve been involved with so far.

“The Irish Guineas is a meeting which is one of the biggest in Irish Flat racing and we are very excited to be increasing our presence in this area.”

In detail, the GameTech-firm will be the named sponsor of six races across the three days, with the newly named Novibet Emerald Mile on 26 May – the opening day feature – and the Novibet Guineas Festival Premier Handicap on 27 May.

“We are very excited that Novibet has selected The Curragh to launch their biggest horse racing partnership to date, and we will work closely with their team to ensure they maximise all opportunities to raise their profile across the extensive global audience that the Tattersalls Irish Guineas Festival attracts throughout all three days,” added Evan Arkwright, Racing and Sponsorship Manager at The Curragh.

Novibet currently also sponsors the recently crowned three-time British Champion Jump Jockey, Brian Hughes. The company has also opened betting on both the Tattersalls Irish 1000 and 2000 Guineas.

Novibet has also previously been named as the title sponsor of two horse races at Lingfield racecourse: The Park Oaks and Derby Trials.