William Hill and PA Betting Services renew racing data deal

PA Betting Services (PABS) has strengthened its links to UK bookmakers via a partnership renewal with William Hill

Part of the PA Media Group, PABS will continue to provide 888 Holdings-owned William Hill with UK horse racing and greyhound racing data, as well as ‘select’ data from international horse racing.

Included under the extended contract are provision of race cards, premium vector silks, live betting odds and results, supplied in tandem with PA’s Sports Editorial News Content.

Simon Kew, Director of Horse Racing P&L at William Hill, said: “We are pleased to have extended our partnership with PA Betting Services and to be able to continue to give our customers the best quality Racing Data and content available. This new agreement supports our commitment to providing our customers with a first-class betting experience.”

William Hill is a long-standing partner of PABS, having used the latter’s services prior to its integration into 888 Holdings brand portfolio last year.

PABS emphasised that the continuation of its work with the bookmaker will enable Wiliam Hill to ‘provide its customers with unparalleled access’ to racing information and insights.

The renewal also further enhances PABS standing in the UK betting sector, building on extensions with Flutter Entertainment and Smarkets, as well as the onboarding of new clients – and new UK market entrants – DAZN Bet and talkSPORT Bet.

Niamh Richardson, Account Director at PA Betting Services, commented: “It is great to continue our successful partnership with William Hill and we are elated to have secured yet another agreement with them. 

“By choosing to work with us again, Hills have demonstrated how vital official and accurate Racing content is to such an esteemed company. We look forward to continuing to provide William Hill with the high-quality service they have come to expect from us.”