The International Betting Integrity Association (IBIA) has signed a sports betting integrity protection agreement with the Brazilian Institute of Responsible Gaming (IBJR). In response to the arrival of regulation in the sector and the manipulation of matches and bets concerning Brazilian sporting events, the deal will develop activities which reinforce monitoring against match-fixing and reliability in sporting events and online …
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William Hill and PA Betting Services renew racing data deal
PA Betting Services (PABS) has strengthened its links to UK bookmakers via a partnership renewal with William Hill Part of the PA Media Group, PABS will continue to provide 888 Holdings-owned William Hill with UK horse racing and greyhound racing data, as well as ‘select’ data from international horse racing. Included under the extended contract are provision of race cards, …
Read More »BetMakers takes stateside leap as MonmouthBets goes to market
Australia-based betting technology firm BetMakers Technology Group has completed a major milestone in North America, supporting the launch of MonmouthBets. MonmouthBets will accept wagers from New Jersey’s Monmouth Park from 13 May onward, building on BetMakers’ launch of retail fixed odds horse racing at the track in 2022. The product, regulated by the New Jersey Division of Gaming Enforcement, marks …
Read More »SIS expands European standing with ISIBET Pro Italy deal
SIS (Sports Information Services) has strengthened its reach to the Italian betting space, signing a horse racing content agreement with ISIBET Pro. By integrating its racing platform into ISIBET Pro’s operation, UK-headquartered SIS will provide the Italian retail and online operator with content from 35,000 races annually from 170 racecourses. This will include fixtures from Africa, Australia, Europe, Latin America …
Read More »Sky Sports to offer four times as many matches in new £935m EFL deal
The EFL and its clubs have agreed a £935m domestic rights deal with Sky Sports over a five-year period which will see over 1,000 matches broadcasted each season. Ending DAZN’s hopes of buying the rights to show every EFL match, this is a record number of games for any club football agreement, with the arrangement being made up of guaranteed …
Read More »Cyprus’ NRC rolls out BoscaSports betting displays in RMG deal
Racecourse Media Group (RMG) has partnered with Cypriot betting brand Nicosia Race Club (NRC) to integrate BoscaSports’ betting display platform across the operator’s retail estate. The digital screens will be used to distribute RMG’s ‘premium’ racing content to NRC’s customers in Cyprus, covering meetings from prominent UK racecourses such as Epson, Newmarket, York and Goodwood via the Racing TVi service. …
Read More »British racing ‘future-proofs’ workforce with eight new Board members
British racing appointed eight new Board members and a Programme Director to plan and deliver an industry wide people strategy. The new hires were confirmed by Chair of British racing’s Industry People Board, Neil Hayward. Initiated and funded by the Horserace Betting Levy Board (HBLB) and the Racing Foundation, the Industry People Board will lead the development of racing’s long-term …
Read More »QuinnBet partners Peterborough Utd amidst UK sports marketing changes
One week after the publication of the Gambling Act review, and three weeks after the Premier League’s vote on betting sponsorship, QuinnBet has signed a new football partnership. The Ireland-based betting operator has linked with EFL League Two club Peterborough United under a two year deal, signing as the team’s ‘official advertising partner’. QuinnBet will benefit from advertising around Peterborough’s …
Read More »Fred Done: “A privilege” as Betfred sponsors the St Leger Festival
Betfred has linked with Doncaster Racecourse and Arena Racing Company (ARC) to form a multi-year collaboration for the St Leger Festival. The event includes the ‘world’s oldest classic’ the Betfred St Leger Stakes, and takes place from 14-17 September. As title sponsor, the bookmaker will support a number of the key races across the meeting such as the Betfred May …
Read More »Tim Sherwood replaces Allardyce as host of Hills-sponsored Checkd Media show
Checkd Media has capped Tim Sherwood as the interim host of its ‘No Tippy Tappy Football with Sam Allardyce’ podcast, sponsored by William Hill. The sudden transfer was made after long-term host Sam Allardyce, who shared his namesake with the show’s title, took up the job of manager of struggling Leeds United this week. Former Aston Villa and Tottenham Hotspur …
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