SBC News Voice of the Sports Betting Industry
PA Betting Services (PABS) has formed a new long-term partnership with Racecourse Media Group (RMG).
The horseracing data and betting content supplier will now provide its range of betting products and data services to RMG’s broad portfolio of partners under a five-year agreement.
Eugene Delaney, Director of PABS, commented: “We truly value our long-standing relationship with RMG, with PABS now delivering RMG content to over 120 customers.
“We are committed to providing the best service to RMG and our bookmaker partners, and we are committed to continuing to drive innovation and customer satisfaction in the future.”
PABS will collect and distribute Race Day Data for over 750 RMG fixtures each year.
Some of these include famous meets such as the Cheltenham Festival, the Randox Grand National, the Betfred Derby, the Qatar Sussex Stakes, the Juddmonte International Stakes and QIPCO British Champions Day.
Furthermore, the deal will also see PABS power the Racing TV website, app, and TV channel with both domestic and international racing content.
“The renewed agreement with PABS is a testament to the strong partnership we have built together,” added Ed Gretton, Director of Racing at RMG.
PABS will also distribute RMG’s ‘in-running’ service to bookmakers from RMG racecourses in the aim of further enhancing the racing experience for customers.
RMG’s new in-play betting feed has been launched with BetVictor and its brands, Parimatch and TalkSPORT BET, along with William Hill, with RMG reporting that it has already seen ‘promising incremental turnover’.
“We are committed to providing our partners with the best possible racing content and services, and PABS is a key partner in delivering this for RMG,” Gretton concluded.
This week, super-charged betting group kwiff also signed a horse racing data agreement with RMG which will now include streaming by utilising kwiff’s proprietary sportsbook platform.
This aims to give players access to ‘high-quality’ UK and Irish racing Racing TV content with almost 1,200 race meetings each year.
