SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has strengthened its reach to the Italian betting space, signing a horse racing content agreement with ISIBET Pro.
By integrating its racing platform into ISIBET Pro’s operation, UK-headquartered SIS will provide the Italian retail and online operator with content from 35,000 races annually from 170 racecourses.
This will include fixtures from Africa, Australia, Europe, Latin America and the US, covering a total of five continents and supplying 24/7 racing feed services to ISIBET.
Romano Biondi, CEO at ISIBET Pro, said: “We are thrilled to announce our partnership with SIS, which aligns with our ongoing commitment to providing exclusive and premium content to our operator clients in Italy across both retail and online.
“By offering regular races around the clock from all over the world, we believe that Italian customers will eagerly embrace the wide range of betting options available to them.”
SIS’ offering centres around its end-to-end solution, which includes live streamed pictures, data, and on-screen graphics with betting triggers, and features various markets and prices.
The agreement follows a series of new partnerships and renewals secured by SIS, the latest being with LiveScore Group, covering content delivered from 73,000 global races per year.
Prean Naidu, Commercial Manager, UK and Europe at SIS, remarked: “The deal we have struck with ISIBET Pro is another major step for SIS as we continue to increase our reach across Europe.
“To launch our racing product on ISIBET Pro’s leading platform means we can get our content in front of a huge number of bettors in Italy.
“It is another illustration of the value of our proposition, as we continue to deliver cutting-edge, round-the-clock and revenue-driving products to operators.”
