SBC News Voice of the Sports Betting Industry
Betfair has extended its partnership with Brasileirão Série A club Palmeiras which will now include naming rights of the club’s official podcast – rebranded as Palmeiras Cast by Betfair.
The agreement, originally signed in 2022, also includes the training centre for the women’s football team as well as the Allianz Parque on match days for the men’s team – valid until 2024.
Kim Daly, Executive Director of Betfair International, stated: “We are very proud to extend our partnership with the Palmeiras men’s and women’s teams and be part of this amazing new podcast.”
The Flutter Entertainment-owned brand originally became the official betting sponsor of Palmeiras in May 2022 as part of a two-year contract.
“Betfair and Palmeiras share the vision of always prioritising the fan in everything we do. We look forward to helping bring Palmeiras fans even closer to the club,” Daly continued on the new deal.
The FTSE 100 gambling group will also have its branding on the top division club’s official bus, on advertisements during match days at the stadium, and on signs at the training centre for the women’s team, in Vinhedo (SP).
“I am very happy with the success of our partnership with Betfair,” added Everaldo Silva, Marketing Director of Palmeiras.
“They have been fundamental for the growth of our female team and, now, they will also be present in our newest communication product. With the new studio and the partnership with Betfair, I am sure that Palmeiras Cast will continue to bring good stories to our fans.”
The operator is still the main sponsor of the women’s team – continuing with exposure on the front of their shirts whilst also being included in all exclusive official digital content. It also remains the official betting partner of the men’s and women’s teams.
Since 2019, Betfair has been the official sponsor of two of the largest football competitions in South America, the annual CONMEBOL Copa Libertadores and the Copa Sudamericana.
