Tag Archives: Premier League

LeoVegas kicks off front-of-shirt sponsorship of Wolves

Lucas Ensinck: Wolves are the perfect partner to demonstrate AstroPay’s global growth

LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …

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Kaiyun Sports unlocks more EPL visibility with Forest deal

Kaiyun Sports unlocks more EPL visibility with Forest deal

Nottingham Forest FC has become the third Premier League club to partner with Kaiyun Sports, who will serve as the club’s front-of-shirt sponsor for the 2023/2024 Premier League season.  Kaiyun’a logo will appear on the front of the East Midlands team’s shirts for the remainder of the 2023/24 top-flight campaign. Forest will also make arrangements for any fans who have …

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Sportsbet.io to ‘push boundaries’ in Newcastle United partnership

SBC News Sportsbet.io to ‘push boundaries’ in Newcastle United partnership

Sportsbet.io has announced a new multi-year partnership with Newcastle United. The online sports technology and betting platform – owned by Yolo Group – will work with the club to create content and incentives that will ‘benefit fans in territories around the world’. Tim Heath, Founder of Yolo Group, commented: “This partnership represents an incredible opportunity to connect with fans not …

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bet365 changes creative appeal with ‘Never Ordinary’ campaign

SBC News bet365 changes creative appeal with ‘Never Ordinary’ campaign

bet365 has launched its new global advertising campaign “Never Ordinary” to celebrate what the firm describes as the full thrills and emotions of a new football season.  The Never Ordinary campaign debuted last Friday night during the match between Burnley and Premier League champions Manchester City, broadcast on Sky Sports Football. The campaign was designed by Newcastle-based creative agency Drummond …

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Low6 and oddschecker offer PL fans £1m with gamification product

SBC News Low6 and oddschecker offer PL fans £1m with gamification product

Sports gaming technology company Low6 has launched its ‘Million Pound Predictor’ for oddschecker. The new free-to-play game built by the gamification innovator has been named a ‘first-of-its-kind’ predictor for oddschecker, where fans are challenged to correctly guess where each Premier League team will finish at the end of the 2023/24 season. Jamie Pinner, VP of Marketing at oddschecker, said: “We’re …

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20SHOTS’ Fantasy5 to go live with Grosvenor Casinos

SBC News 20SHOTS’ Fantasy5 to go live with Grosvenor Casinos

20SHOTS is offering its flagship free-to-play football jackpot game Fantasy5 to casino and sports betting operator Grosvenor Casinos. Then UK B2B betting software supplier’s product will go live on GrosvenorCasinos.com on 11 August, just in time for the start of the Premier League season. The operator will now host the game under its own branding and will have a separate …

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Genius Sports: Programmatic advertising key to hitting 2023/24 targets

Genius Sports Premier League data

Once again, sportsbook operators will have likely increased their marketing spend to welcome the start of a new Premier League season this August. However, Josh Jolliffe, Senior Sales Director at Genius Sports states that an iGaming-centric approach to football marketing spend is an absolute must… SBC: From your experience, what digital marketing tactics are most effective for new customer acquisition …

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Spotlight powers Sky Bet football content for 23/24 campaign

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

Sky Betting and Gaming (Sky Bet) is making further use of its partnership with Spotlight Sports Group (SSG) as the Premier League 2023/24 season looms. The sports betting media and content supplier has developed a ‘fully managed betting content hub’ for the Flutter Entertainment sportsbook brand, with the specific goal of supporting Sky Bet’s Fan Hope survey. SSG has a …

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Shay Given to drive awareness of CopyBet as brand ambassador

SBC News Shay Given to drive awareness of CopyBet as brand ambassador

CopyBet has announced the signing of Republic of Ireland and Premier League star Shay Given as its first ever brand ambassador. The operator, which offers both a sportsbook and a non-analogue automated copy betting system, will now provide its bettors with weekly insights from Given, surrounding the world of football and the latest competitions. Anton Ivanov, Business Development Director of …

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Darren Waterman, DAZN: ‘Only a matter of time’ before PL fully embraces streaming platforms

SBC News Darren Waterman, DAZN: ‘Only a matter of time’ before PL fully embraces streaming platforms

DAZN has expressed interest in showing Premier League games in overseas markets, as the English top-flight nears renegotiation with its current deal coming to an end in the 2024-25 season. The news follows the streaming service’s CFO Darren Waterman discussion with iPaper News, where he suggested that it is ‘only a matter of time’ before Premier League officials fully embrace …

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