Chelsea FC has entered final negotiations with a betting company for it to become the club’s new primary shirt sponsor, according to reports. The partnership is said to be an initial one-year contract, which falls in line with the Premier League‘s decision to keep front of shirt gambling sponsors until the end of the 2025/26 season. According to research from …
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In Sportradar’s latest blog, SVP Managed Trading Services Darren Small discusses how the firm’s next generation trading and risk-management tools can be used to optimise sportsbook operations in time for August’s big kick off. The Premier League season came to a close just over two weeks ago, but before the dust has had a chance to settle on Manchester City’s …
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Stake.com is in discussions with Chelsea FC to become the top-division side’s new shirt sponsor, according to a report from SportBusiness. Despite the recent decision of a league-wide ban on front-of-shirt gambling sponsors, the five-time Premier League champions are considering the Australian-Curaçaoan online casino as a potential partner after a three-year deal with mobile network Three expires. The news comes …
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As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …
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Sportradar, using its global betting data, has conducted a ‘season in numbers’ analysis of the 2022-23 Premier League Season, during which newcomer Erling Haaland proved that being a ‘novice’ in the English game isn’t always a barrier to finding the back of the net. Manchester City striker Erling Haaland had bettors convinced he would emerge as the Premier League’s top …
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FUN88 has become Newcastle United‘s official Asian betting partner in a multi-year deal from the 2023/2024 season onwards. The gambling brand moves from the role of principal sponsor since the beginning of the 2017/18 campaign, having built strong ties with the Premier League club. The operator’s logo has featured prominently on the front of the Magpies’ kits and training wear …
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Crystal Palace has become the first Premier League club to sign a partnership with a bookmaker since the top-flight’s vote on the future of sports betting sponsorships. The club has entered into a sleeve sponsorship deal with Kaiyun Sports in place for the upcoming 2023/24 season. The deal was announced two days after the 2022/23 season ended and just under …
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With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …
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The FA has suspended Ivan Toney for eight months after he admitted to 232 breaches of the association’s betting rules. The Brentford forward will not play for his team this year, and won’t be available for selection until 26 January 2024. The final four months of the ban will see Toney available to train with the club again, but prior …
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Following the news that Premier League has chosen to reduce the coverage of gambling sponsorships, the future of the links those betting brands have with top-flight teams remains unclear for now. Speaking to SBC News, Russell Yershon, Director of Connectingbrands.co.uk – a sports marketing services company – explained the impacts that the decision will have on the industry as we …
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