Sky Betting and Gaming (Sky Bet) is making further use of its partnership with Spotlight Sports Group (SSG) as the Premier League 2023/24 season looms. The sports betting media and content supplier has developed a ‘fully managed betting content hub’ for the Flutter Entertainment sportsbook brand, with the specific goal of supporting Sky Bet’s Fan Hope survey. SSG has a …
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CopyBet has announced the signing of Republic of Ireland and Premier League star Shay Given as its first ever brand ambassador. The operator, which offers both a sportsbook and a non-analogue automated copy betting system, will now provide its bettors with weekly insights from Given, surrounding the world of football and the latest competitions. Anton Ivanov, Business Development Director of …
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DAZN has expressed interest in showing Premier League games in overseas markets, as the English top-flight nears renegotiation with its current deal coming to an end in the 2024-25 season. The news follows the streaming service’s CFO Darren Waterman discussion with iPaper News, where he suggested that it is ‘only a matter of time’ before Premier League officials fully embrace …
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William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …
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The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …
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GambleAware has expressed its disappointment with several Premier League clubs having recently announced gambling shirt sponsors for the upcoming season. Alexia Clifford, the group’s Chief Communications Officer, suggested that the top-flight – despite its decision to remove all betting companies from the front of shirts from the 2026/27 season – is perhaps not viewing gambling harms as a serious public …
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The FA has confirmed they have charged Nottingham Forest fullback Harry Toffolo for breaching its betting rules. Toffolo has until Wednesday, 19 July to respond to the charges. It is alleged that the defender violated FA Rule E1 (b) and broke the rule 375 times from 22 January, 2014, to 18 March, 2017 when he was playing for Norwich City whilst being out on-loan on to clubs such as Swindon, …
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Chelsea FC has pulled out of widely reported potential partnership with Stake.com following backlash from the club’s supporter’s trust. The Premier League side was apparently nearing completion of a one-year agreement that would have branded the online casiono’s logo on the front of the team’s shirts for the upcoming 2023-24 season. Whilst no statement or reasoning by the club has …
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The Premier League is increasing its live TV coverage from 200 to 270 matches, with all Sunday games available from the season after next, according to reports. Looking to acquire the ‘best possible deal’ once broadcast rights negotiations begin in 2025, the news may see fans face midday and 7pm kick-offs at weekends – a change from the current two …
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Despite the Premier League’s vote to gradually reduce the visibility of gambling sponsorships, the top-flight remains a prominent vehicle for operators due to its broadcasting reach and branding power. This is the primary motivation behind SBOTOP’s deal with Fulham FC, Celton Manx Limited CEO Bill Mummery explained. The firm’s agreement with the Cottagers marked its return to the Premier League, …
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