Tag Archives: Premier League

EFL urges government to rethink gambling sponsorship ban

The English Football League (EFL) has urged the government not to impose a blanket ban on gambling sponsorships, citing concerns that it could drive more clubs into administration. Published yesterday, the House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ recommended a ban on sports teams kit sponsorships and venue advertising. If implemented, the recommendation gives …

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Aston Villa finishes W88 shirt sponsorship

Aston Villa has announced that its principal partnership with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming the club’s front of shirt sponsor. The W88 partnership, which was the club’s third principle partner in three years following 32Red and Unibet, has come to ‘its natural end’, according to the club. Moreover, its …

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Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly begins to resume this month, discussions have been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Liverpool FC in agency dispute over £15m BetVictor sponsorship

Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …

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Betgenius: Spare change… how will the increase to five subs affect football trading?

Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …

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Optimised communications help Wiraya deliver 15% reactivation boost

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

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Betgenius: The sound of silence… What impact does an empty stadium have on trading?

As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …

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PM casts doubt over imminent resumption for professional sport

An imminent return of professional sport remains unclear as Prime Minister Boris Johnson unveiled his staged plan to ease the coronavirus lockdown restrictions. Addressing the four nations of the UK last night, Johnson revealed a three-part strategy to kickstart the economy and reopen society. However, no mention to professional sports was made, casting uncertainty over when the sporting calendar will …

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Premier League backs ‘Project Restart’ but COVID-19 questions remain

Seeking to break COVID-19’s scheduling impasse and logistical complexities, the Premier League is reported to have established ‘Project Restart’ to maintaining its desired objective to conclude the 2019/2020 football season. The Sunday Times this weekend reported that Premier League governance targets a ‘league restart’ on Monday 8 June, with matchdays to be played behind closed doors at ‘select stadiums’, completing …

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