Tag Archives: Premier League

SBC’s On The Ball – DAZN, Eleven Sports and the Copa Libertadores

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the postponed Copa Libertadores final and a broadcasting expansion for DAZN. Copa Libertadores heads to the Santiago Bernabeu After the second leg of the Copa Libertadores Final was postponed twice due to fans attacking …

Read More »

DAZN eyes further European market expansions in 2019

The recently rebranded and restructured DAZN Group, has confirmed that it will launch its OTT services for the Spanish market in early 2019. The OTT technology group, which seeks to become the ‘Netflix of Sports’, details that it will make its Spanish debut securing the streaming rights for English Premier League (EPL) matches and MotoGP racing – highly popular content …

Read More »

Premier League appoints ‘fresh face’ Susanna Dinnage as CEO

The Premier League has confirmed the appointment of Susanna Dinnage as new Chief Executive replacing incumbent Richard Scudamore who will depart the organisation at the end of the year, ending his 19-year leadership tenure. A leading media and entertainment executive, Dinnage is the current President of Discovery Networks UK & Ireland (2016-2018), leading operations and commercial planning for the American …

Read More »

6 of the Best – Pinnacle’s Ben Cronin

This week’s 6 of the Best comes from Ben Cronin, Head of Content Marketing at Pinnacle. Continue reading to discover who was an unlikely hero in the Hammers’ Premier League return, which iconic film director never disappoints and who triumphed in a favourite album dilemma. Best Holiday I would like to be able to recall some great tales of adventure …

Read More »

Premier League drives reward-based reactivation on LeoVegas

LeoVegas - Premier League

LeoVegas has revelled in the return of the Premier League, despite keeping its players engaged in the aftermath of the World Cup through live tennis, instant markets and European football qualifiers, as well as the early August resumption of the Championship. A deeper selection of player props powered by Kambi, including a unique penalty shootout market and multiple bet types …

Read More »

6 of the Best – FSB’s Richard Thorp

This week’s 6 of the Best comes from FSB’s Business Development Director Richard Thorp. Continue reading to discover which Premier League team recovered from a nightmare start to a more than pleasing finish in 2017/18, why the delights on India are highly recommended and why you should never be left thinking “what good has John Cusack done for me.” Best …

Read More »

SportPesa and Everton praised for East African efforts

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

Read More »

InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

Read More »

M88 on board with Leicester City as official betting partner

Copyright: moovstock / 123RF Stock Photo

Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …

Read More »

Mansion extends strong Bournemouth partnership

With the Premier League making its much anticipated return last weekend, Mansion Group has announced that re-signing of its partnership with AFC Bournemouth in the pair’s fourth consecutive season working together. Since the Cherries’ debut season in one of the world’s most thrilling and viewed football leagues, the online gaming group have been proud to support the Bournemouth team. The …

Read More »