Tag Archives: Premier League

Gambling sponsorships halve as clubs meet social responsibility demands

Professional sports clubs are increasingly turning away from sponsorship agreements with betting and gaming companies, as the construction and engineering, automotive and financial services sectors increase their market share. According to the latest figures from Caytoo, the gambling industry accounts for 8.1% of all sponsorships across football, rugby and cricket. Holding the top spot two year ago, the industry has …

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Norwich City terminates BK8 shirt sponsorship

Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …

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Premier League ESL clubs agree on £20 million settlement

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

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Oddschecker: bet365 tops Premier League clickshare table

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

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ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

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Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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RCA in talks with government over Royal Ascot spectators

The Racecourse Association (RCA) remains in talks with the UK government’s Events Research Programme (ERP) regarding the return of spectators for the Royal Ascot meeting between 15 and 19 June. As reported by the Racing Post, David Armstrong, Chief Executive of the RCA, confirmed that the organisation is still in discussions with the government ahead of the easing of national …

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Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

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BT weighing up sale of sports broadcasting unit

BT has confirmed it is holding discussions ‘with a number of strategic partners’ over the sale of its sports broadcasting unit, BT Sport. The broadcaster has enlisted investment bank Lazard to explore the partial sale, according to The Telegraph, with Amazon, Disney and DAZN all having held discussions with BT, although an anonymous British broadcaster is said to be leading …

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British sports bodies ‘see the benefits’ of vaccine passports

The BBC has reported that a group of elite-level British sporting bodies have backed the use of vaccine passports as a possible measure for supporting the return of spectators to stadiums. In a letter addressed to the leaders of the major political parties, the FA, Premier League, English Football League (EFL), England and Wales Cricket Board (ECB), the Rugby Football …

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