Tag Archives: Premier League

Stats Perform provides Premier League insights to Football DataCo

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

Stats Perform has expanded its official media data partnership with Football DataCo (FDC). The deal now sees its Opta sports data brand become the official insights provider for FDC competitions, including the Premier League, Sky Bet Championship, League One and League Two and Scottish Professional Football League and Scottish Women’s Premier League. Alex Rice, Chief Commercial Officer of Stats Perform, …

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LiveScore calls for ‘Extra Added Time’ on mental health

SBC News LiveScore calls for ‘Extra Added Time’ on mental health

LiveScore and former Manchester United star Dimitar Berbatov are joining forces to encourage fans to take “Extra Added Time” for their mental health. As part of this campaign, LiveScore will donate £250 to charity for every key Premier League moment delivered via its app after the 90th minute throughout November. The “Extra Added Time” initiative aligns with the recent trend …

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Potential tension between PL and EFL over data revenue split

SBC News Potential tension between PL and EFL over data revenue split

A dispute is in the works between the Premier League and English Football League (EFL) over data rights, according to speculation from media sources. According to the Guardian, some clubs in the English top flight are lobbying for the league to receive a bigger share of English football’s data rights deal. The rumours showcase how valuable commodity data has become …

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Ipswich Chair: “One of the things you won’t see on our shirt is a gaming sponsor”

SBC News Ipswich Chair: “One of the things you won’t see on our shirt is a gaming sponsor”

Ipswich Town will not consider a front-of-shirt gambling sponsorship once its current deal with Ed Sheeran runs out at the end of the season.  Sheeran’s ‘Tour’ sponsorship has featured on the front of Ipswich kits for the past several years as the team climbed from League One now to the top flight, but the deal runs out this season and …

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Betway strikes Euro betting partnership with Chelsea FC

SBC News Betway strikes Euro betting partnership with Chelsea FC

Chelsea FC has confirmed that Betway will serve as its official European betting partner. Under this multi-year agreement, Betway will display its branding on LED advertising boards around the pitch during all home league and domestic cup matches. The deal also provides Betway with digital and social media rights, enabling the brand to connect directly with Chelsea’s global fanbase. The partnership grants …

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Dizplai and MailOnline launch Premier League quiz game

Genius Sports Premier League data

Dizplai has partnered with MailOnline to launch a new interactive game for Premier League fans. Launched last week, Teamsheet invites users to test their football knowledge by naming the starting 11 of a team from Premier League matches.  Players enter their guesses through an intuitive input format, earning points based on speed and accuracy.  To further boost fan interaction and …

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Liverpool links with Ladbrokes in community-focused sponsorship

SBC News Liverpool links with Ladbrokes in community-focused sponsorship

Ladbrokes has partnered with Liverpool FC (LFC) to become the club’s official betting partner in the UK and Ireland. The Entain-owned operator will now access a range of exclusive content opportunities and activations to reward and entertain fans. Meanwhile, from the start of the new season, Ladbrokes branding will be visible on pitch side LED screens across Anfield and St …

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Kaiyun sponsorship stirs regulatory issues for Forest and Palace

SBC News Kaiyun sponsorship stirs regulatory issues for Forest and Palace

Nottingham Forest and Crystal Palace have received warnings from the the UK Gambling Commission (UKGC) concerning their partnerships with Kaiyun Sports. With both teams currently holding shirt sponsorship deals with the operator, the issue arises from the fact that the betting website is not licensed to operate in the UK.  It had previously been licenced under a ‘white label’ agreement …

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English Football commits to new Code of Conduct on Gambling Sponsorships

SBC News English Football commits to new Code of Conduct on Gambling Sponsorships

English football will adopt a new Code of Conduct on ‘Gambling Related Agreements’, safeguarded by the FA, EFL, Premier League and Women’s Super League. The Code, which will apply to the football authorities and clubs in the professional game, will be implemented at the start of the 2024/2025 season. Leagues and clubs must abide by the following four general principles …

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Dominic Matteo warns of gambling’s ‘detrimental effect’ as EPIC facilitator

SBC News Dominic Matteo warns of gambling’s ‘detrimental effect’ as EPIC facilitator

EPIC Global Solutions has announced that Dominic Matteo has joined the gambling harm prevention specialist as a lived experience facilitator.  The Premier League and Scotland international defender – known for his top-flight spells with Liverpool, Leeds and Blackburn, as well as being capped six times by his country – will now be educating audiences on the potential dangers associated with …

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