Genius Sports has signed a partnership with Premier League Productions (PLP) to enhance live broadcasts for fans in over 185 countries. Using its ‘rich tracking data insights and data-driven augmentations’, Genius – which is the official tracking provider of Football DataCo – will now enable PLP broadcasts to feature a live Premier League Data Zone viewing mode. This will aim …
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Canal+ has retained its position as the Pan-European broadcaster of the Premier League until 2028. The French broadcaster maintains its exclusive rights to broadcast EPL matches for audiences in France, Czech Republic, Slovakia and Switzerland, albeit only airing in French. The renewed deal between Canal+ and the Premier League allows the French pay-TV service to air all 380 fixtures per …
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LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …
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Nottingham Forest FC has become the third Premier League club to partner with Kaiyun Sports, who will serve as the club’s front-of-shirt sponsor for the 2023/2024 Premier League season. Kaiyun’a logo will appear on the front of the East Midlands team’s shirts for the remainder of the 2023/24 top-flight campaign. Forest will also make arrangements for any fans who have …
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Sportsbet.io has announced a new multi-year partnership with Newcastle United. The online sports technology and betting platform – owned by Yolo Group – will work with the club to create content and incentives that will ‘benefit fans in territories around the world’. Tim Heath, Founder of Yolo Group, commented: “This partnership represents an incredible opportunity to connect with fans not …
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bet365 has launched its new global advertising campaign “Never Ordinary” to celebrate what the firm describes as the full thrills and emotions of a new football season. The Never Ordinary campaign debuted last Friday night during the match between Burnley and Premier League champions Manchester City, broadcast on Sky Sports Football. The campaign was designed by Newcastle-based creative agency Drummond …
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Sports gaming technology company Low6 has launched its ‘Million Pound Predictor’ for oddschecker. The new free-to-play game built by the gamification innovator has been named a ‘first-of-its-kind’ predictor for oddschecker, where fans are challenged to correctly guess where each Premier League team will finish at the end of the 2023/24 season. Jamie Pinner, VP of Marketing at oddschecker, said: “We’re …
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20SHOTS is offering its flagship free-to-play football jackpot game Fantasy5 to casino and sports betting operator Grosvenor Casinos. Then UK B2B betting software supplier’s product will go live on GrosvenorCasinos.com on 11 August, just in time for the start of the Premier League season. The operator will now host the game under its own branding and will have a separate …
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Once again, sportsbook operators will have likely increased their marketing spend to welcome the start of a new Premier League season this August. However, Josh Jolliffe, Senior Sales Director at Genius Sports states that an iGaming-centric approach to football marketing spend is an absolute must… SBC: From your experience, what digital marketing tactics are most effective for new customer acquisition …
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Sky Betting and Gaming (Sky Bet) is making further use of its partnership with Spotlight Sports Group (SSG) as the Premier League 2023/24 season looms. The sports betting media and content supplier has developed a ‘fully managed betting content hub’ for the Flutter Entertainment sportsbook brand, with the specific goal of supporting Sky Bet’s Fan Hope survey. SSG has a …
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