Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …
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Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …
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Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban. The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …
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As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …
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An imminent return of professional sport remains unclear as Prime Minister Boris Johnson unveiled his staged plan to ease the coronavirus lockdown restrictions. Addressing the four nations of the UK last night, Johnson revealed a three-part strategy to kickstart the economy and reopen society. However, no mention to professional sports was made, casting uncertainty over when the sporting calendar will …
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Seeking to break COVID-19’s scheduling impasse and logistical complexities, the Premier League is reported to have established ‘Project Restart’ to maintaining its desired objective to conclude the 2019/2020 football season. The Sunday Times this weekend reported that Premier League governance targets a ‘league restart’ on Monday 8 June, with matchdays to be played behind closed doors at ‘select stadiums’, completing …
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Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …
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Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers. Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …
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UK media has this weekend reported that the Premier League is reviewing plans to resume its current football season on 1 June, seeking a six-week period in which to complete proceedings. 1 June has been detailed as the Premier League’s ‘target date’, however, plans remain tentative as further COVID-19 developments unfold disrupting UK sports scheduling. The Premier League is seeking a six-week …
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BetWarrior has paid out all bets made on events postponed or cancelled by the COVID-19 crisis, allowing punters to regain their winnings even if the competition was to resume later in the year. The deal will only be available for customers who placed a wager before March 12 and ranges from every sporting vertical including the NBA, La Liga, the …
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