Tag Archives: Premier League

Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

SBC News Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly resumes this month the topic has been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the esports …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Liverpool FC in agency dispute over £15m BetVictor sponsorship

SBC News Liverpool FC in agency dispute over £15m BetVictor sponsorship

Liverpool FC has entered a legal dispute related to its £15 million training kit sponsorship with Gibraltar-based bookmaker BetVictor. Sports sponsorship agency Winlink has sued the Premier League leaders for a reported £1.1 million, stating that one of its senior executives had introduced club officials to the bookmaker. Winlink underlined that it was ‘heavily engaged over a number of years …

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Betgenius: Spare change… how will the increase to five subs affect football trading?

SBC News Betgenius: Spare change... how will the increase to five subs affect football trading?

Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …

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Optimised communications help Wiraya deliver 15% reactivation boost

SBC News Optimised communications help Wiraya deliver 15% reactivation boost

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

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Betgenius: The sound of silence… What impact does an empty stadium have on trading?

SBC News Betgenius: The sound of silence... What impact does an empty stadium have on trading?

As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …

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PM casts doubt over imminent resumption for professional sport

SBC News PM casts doubt over imminent resumption for professional sport

An imminent return of professional sport remains unclear as Prime Minister Boris Johnson unveiled his staged plan to ease the coronavirus lockdown restrictions. Addressing the four nations of the UK last night, Johnson revealed a three-part strategy to kickstart the economy and reopen society. However, no mention to professional sports was made, casting uncertainty over when the sporting calendar will …

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Premier League backs ‘Project Restart’ but COVID-19 questions remain

SBC News Premier League backs 'Project Restart' but COVID-19 questions remain

Seeking to break COVID-19’s scheduling impasse and logistical complexities, the Premier League is reported to have established ‘Project Restart’ to maintaining its desired objective to conclude the 2019/2020 football season. The Sunday Times this weekend reported that Premier League governance targets a ‘league restart’ on Monday 8 June, with matchdays to be played behind closed doors at ‘select stadiums’, completing …

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Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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Russell Yershon: Fan engagement is vital during crisis times 

SBC News Russell Yershon: Fan engagement is vital during crisis times 

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

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