Tag Archives: Premier League

With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …

The FA has suspended Ivan Toney for eight months after he admitted to 232 breaches of the association’s betting rules. The Brentford forward will not play for his team this year, and won’t be available for selection until 26 January 2024. The final four months of the ban will see Toney available to train with the club again, but prior …

Following the news that Premier League has chosen to reduce the coverage of gambling sponsorships, the future of the links those betting brands have with top-flight teams remains unclear for now. Speaking to SBC News, Russell Yershon, Director of Connectingbrands.co.uk – a sports marketing services company – explained the impacts that the decision will have on the industry as we …

After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …

Premier League clubs have taken a significant step to reduce the coverage of gambling sponsorships by unanimously agreeing to remove gambling brands from the front of their matchday shirts.  The anticipated move makes the Premier League the first UK professional sports league to voluntarily implement such a measure phasing out betting sponsorships.  The decision comes after an extensive consultation process …

DAZN is looking to buy the rights to show every EFL game, reports are suggesting, in a bid to remove the UK’s 3pm blackout. With a large number of matches available, the rights offering has been split up into more than 20 packages including all three EFL divisions, the play-offs, the EFL Cup and the EFL Trophy. The company is …

Manchester City has launched a regional partnership with SportyBet which sees the operator become the club’s official betting partner in Africa.   The Sporty Group-owned brand has licensed operations throughout the continent including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.  Sporty Group’s Brand Director, Oluchi Enuha, commented: “We are absolutely delighted to add Manchester City to our list of partners. Manchester …

Premier League CEO Richard Masters has stated that he is not planning to abolish the 3pm blackout on televising fixtures between 14:45 – 17:15. The EFL has considered scrapping the ban and broadcasters have also said that they would look into it, but Masters has now made it clear that the league has no intention of getting behind this move. …

Brentford footballer Ivan Toney has expressed concern about recent reports claiming that he has confessed to breaching FA betting rules. A statement released by the 26-year-old striker on his Instagram (IG) account informed followers that his lawyer’s were ‘writing to the FA to request that they conduct a leak inquiry’. The Daily Mail reported yesterday that Toney had confessed to …

Last week the UK government delivered on a pledge of the 2019 General Election, publishing the White Paper of its review of Football. Regulus Partners draws on the expected parallels and horse-trading of how football’s fan-led recommendations will resemble UK gambling’s forthcoming judgements… The government demonstrated this week that, contrary to speculation, DCMS White Papers do exist. It has taken …