SBC News 12BET strengthens PL presence as Leeds United sponsor

12BET strengthens PL presence as Leeds United sponsor

12BET has been revealed as the official betting partner in Asia for Leeds United.

The collaboration will now provide the 2007-founded sports betting and casino company – active in European and Asia Pacific markets – with geo-targeted assets, club IP and further promotional material.

Rory Anderson, a 12BET spokesman, commented: “We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.”

The operator become the latest brand to join the top-flight club’s partnership portfolio and will look to engage further with the ‘already large’ fan base in Asia.

Further in football, 12Bet has sponsored several high profile teams having done deals with Sevilla FC, Wigan Athletic and Hull City, whilst also holding associations with Crystal Palace, West Brom, Newcastle United and Birmingham City. 

Last year, Wolves also confirmed a partnership with 12Bet, which designated the firm as the Premier League club’s official sleeve partner.

The gambling brand has also previously formed links with other sports organisations such as the International Table Tennis Federation (ITTF), as well as the Badminton World Federation (BWF).

Check Also

SBC News Premier League nets £6.7bn in media rights for new UK broadcast deal

Premier League nets £6.7bn in media rights for new UK broadcast deal

The Premier League has secured its biggest domestic broadcast deal worth £6.7bn, negotiating media rights …

SBC News Sky Sports keen to remain exclusive PL broadcaster despite Amazon interest

Sky Sports keen to remain exclusive PL broadcaster despite Amazon interest

Sky Sports is reportedly looking to buy four out of the five available rights packages …

SBC News Premier League broadcasts rise to 270 but 3pm blackout remains

Premier League broadcasts rise to 270 but 3pm blackout remains

Live televised Premier League matches will jump from 200 to 270 per season under the …