SBC News Voice of the Sports Betting Industry
20SHOTS is offering its flagship free-to-play football jackpot game Fantasy5 to casino and sports betting operator Grosvenor Casinos.
Then UK B2B betting software supplier’s product will go live on GrosvenorCasinos.com on 11 August, just in time for the start of the Premier League season.
The operator will now host the game under its own branding and will have a separate Fantasy5 player pool to the B2C offering of 20SHOTS.
Tom Orton, Director of Sports at the Rank Group – parent company of Grosvenor Casinos – said: “We are delighted to have partnered with 20SHOTS to integrate Fantasy5 within our website.
“We were really impressed by the company’s retention and engagement figures and believe it is going to be a very successful acquisition and retention tool for our brand. It also sits perfectly with our vision for this year’s Premier League season and our current growth projections.”
In detail, Fantasy5 users will be able to choose five players to beat their fantasy points targets in five weekly games, with Grosvenor Casinos offering a weekly jackpot of £10,000 to any player who gets all five picks right.
The group explained that if more than one player is successful, the jackpot is then shared.
It was last year that the company secured a further investment of £400,000 following the successful launch of Fantasy5.
The investment, which at the time valued 20SHOTS at £5m, was led by Animal Capital, an LA-based venture capital fund that specialises in Gen-Z enterprise investments, and counts social media stars Josh Richards, Griffin Johnson and Noah Beck as advisors.
20SHOTS Co-Founder and CEO, Jacob Kalms, highlighted the new deal as ‘another big step forward’ for the company.
20SHOTS also holds a partnership with BoyleSports (since January 2022), which operates its own Fantasy5 player pool for its UK and Ireland customers. This deal also saw the bookmaker look to use the technology to boost acquisition, retention and engagement during the Premier League season.
