Superbet has been named the title sponsor of the 2023 Superbet Poland Darts Masters which is taking place 7-8 July.
The Romanian international operator will see its logo displayed on competing players’ shirts as well as on-stage at the event.
Lukasz Seweryniak, CEO of Superbet Poland, said: “We are delighted to be the title partner of the Superbet Poland Darts Masters – the first prestigious World Series of Darts event in our country.
“We want to support dynamically developing sports disciplines and help them gain fans’ interest and popularity, and darts fits perfectly into our plans.”
As the PDC’s World Series of Darts gets set to visit Poland for the first time, Superbet has enters the agreement after having operated in Poland since 2017.
Seweryniak added: “This collaboration presents another proof that Superbet is seeking innovative solutions in both sponsorship and technological endeavours.”
Eight top players – including World Champion 2023 Michael Smith, Michael van Gerwen, Gerwyn Price, Rob Cross, Dimitri Van den Bergh and Nathan Aspinall – will take on eight East Europe representatives at COS Torwar in Warsaw.
Former PDC UK Open champion Danny Noppert and current World number six Luke Humphries will also be taking to the oche.
Moreover, Krzysztof Ratajski is to throw first, leading the three other Polish competitors in the event including Krzysztof Kciuk and Radek Szaganski and one qualifier – who will secure their place tomorrow.
Further East European representatives include Czech Republic duo Adam Gawlas and Karel Sedlacek, Croatia’s Boris Krcmar and Hungarian qualifier Nandor Major.
“It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters,” detailed PDC Chief Executive, Matt Porter.
“We’ve received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland.”
The tournament will be broadcast in Poland, the Netherlands and the Nordic & Baltic region through Viaplay, as well as globally through the PDC’s broadcast partners including ITV in the UK, DAZN in various territories and via PDCTV.
It was big news for the sport in 2022 as William Hill was replaced by Cazoo as sponsor of the World Darts Championship. This was the first time in 20 years that the competition had a non-betting brand as a partner.