10bet links with SAFA to sponsor Men’s National Team

10bet South Africa has announced a deal with the South African Football Association (SAFA) to become the official betting partner of the Men’s National Team (Bafana Bafana).

The four-year partnership aims to be ‘at the centre’ of fan engagement opportunities and create ‘lasting impacts’ through community initiatives. The deal will also cover the next two Africa Cup of Nations (AFCON) tournaments.

Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, commented: “This is an exciting partnership based on pride, passion, and love of the beautiful game. 

“Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities, is a perfect fit for our growing brand locally.”

The online sportsbook has stated that it is ‘thrilled’ to work together with the sport’s governing body, describing the national team as an ‘essential part of the country’s lively sports culture and the fan’s passions’.

“We are delighted to partner with 10bet South Africa,” added SAFA CEO Lydia Monyepao. 

“This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.”

Furthermore, speaking at a press conference, Danny Jordaan, SAFA President, expressed that the deal comes at a good time as the national team prepares for AFCON.

“You will see the brand when the team is training and when the team is playing,” he concluded.