Belgium-based gambling company 711 has partnered with SC Telstar to become a main sponsor of the club for the upcoming season.
The deal will see the 711 brand be prominently featured on the kits of the White Lions, who compete in the Eerste Divisie – the Netherlands’ second tier.
Notably, the online casino brand will also become a stadium partner of what will now be known as the 711 Stadium in Velsen-Zuid.
Tom de Backer, CEO of 711, said: “Telstar initially stood out to us as a quirky club, accessible and sympathetic. In our discussions with the club, we tasted the warmth and also the clear ambition to make steps in the sporting and commercial field in the coming years.
“In our eyes, a very nice match with 711 and our ambition to continue to grow considerably in the coming years.”
The partnership is said to last for at least the next two seasons.
The Dutch football team has detailed that the collaboration will enable the pair to each “further shape their ambitions”, with the operator aiming to ‘grow considerably’ over the coming years.
Leon Annokkée, Telstar’s newly appointed Managing Director, added: “711 is more than a number. It is a young and very ambitious platform and brand that can make good use of the years of expertise of the underlying family business.
“A company that recognises our ambitions and is happy to contribute to them with conviction. We are delighted with the partnership and believe we can responsibly deliver growth for both Telstar and 711.”