SBC News Voice of the Sports Betting Industry
Sportradar has been named the successful bidder for exclusive global audio and video (AV) and betting data rights to the South American Football Confederation (CONMEBOL).
The sports technology company will now enhance the accessibility and engagement of South American football for a broader global audience.
In detail, the rights encompass the major regional club tournaments organised by CONMEBOL, including the CONMEBOL Libertadores (Men’s and Women’s), CONMEBOL Sudamericana and CONMEBOL Recopa, for the next four seasons.
Carsten Koerl, Global CEO of Sportradar, commented: “We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America.
“Sportradar has more than 20 years’ experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help CONMEBOL expand its reach.
“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”
The deal also marks the first time that domestic AV betting rights for CONMEBOL club competitions are offered in the region.
The football governing body attributed Sportradar’s ‘commitment to product innovation for over 900 clients globally and its development in advanced technologies, such as computer vision and AI and its integrity services, as key considerations in the selection process.
José Astigarraga, CONMEBOL Secretary General, noted: “We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting.
CONMEBOL covers ten National Soccer Associations in South America, and has recently reported a ‘remarkable rate’ of viewership growth year over year as the sport continues to attract an expanding base of international fans.
“We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football,” Astigarraga continued.
Since 2019, Sportradar has provided CONMEBOL with Compliance, Risk and Governance Services via its Intelligence & Investigations unit (I&I).
Services provided to CONMEBOL include eligibility checks on the senior appointments of the confederation and its member associations.
