Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform.
The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.
Game Center has been taken live with NBA and NFL teams, whilst Tally is also targeting leagues, broadcasters and brands with its latest fan engagement solution, with all consumer interactions linked to a single user ID.
Brad Vettese, CEO of Tally, said: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.
“With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights.
“We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of one of the world’s biggest sporting franchises in the NBA, NFL and beyond.”
Game types available on the platform include pick’em, trivia, bingo, word searches and skill-based sports contests, with a goal of increasing fan engagement and slickness, attracting new audience segments and creation of sponsorship opportunities.
Based in Los Angeles, Tally has taken its gamification products live with various sports stakeholders across North and South America, including bookmakers and prominent teams such as the NBA’s Lakers and the NFL’s Seahawks and Rams.
With the sports betting sectors in North and South America growing at a rapid pace – and Brazil notably set for launch in the latter – gamification has become of keen interest to wagering stakeholders across both regions.