SBC News Voice of the Sports Betting Industry
Northern Ireland-based betting company, Bet McLean, has extended its sponsorship of Linfield FC.
The extended partnership will see the bookmaker’s brand on both the first team shirt sleeve as well as the team shorts. Bet McLean will also be promoted with a sign in each of the four stands at Windsor Park.
David Graham, General Manager of Bet McLean, said: “Paul Mclean has been a pleasure to work with since I joined Linfield early this year. We have had several discussions around how we could maximise the value of the partnership for both sides.
“I am pleased that we have secured four trackside signs as well as first team sponsorship from a local company with such a strong reputation. Sponsorship is a key facet in securing and growing our commercial revenue within the club.
“As we continue to increase our match attendance and enhance the matchday experience for supporters, I hope that we can continue to demonstrate that Linfield is fertile ground for businesses to grow in partnership and promote their brand.”
The A McLean Bookmakers-owned operator has highlighted that it has strong links to the local game, as the NIFL Irish Premiership side continues to play a ‘key part’ in the partnership family.
“Bet McLean has sponsored Linfield for the best part of a decade,” added Linfield Chairman, Roy McGivern. “We are very pleased to continue working with Paul McLean and his team for the rest of the 2023/24 season.
“The company clearly has a passion for promoting and growing local sport, and as Northern Ireland’s largest football club, we are delighted to have extended this deal.”
Also in football, Bet McLean.com has sponsored the Northern Ireland Football League Cup since the 2017–18 season.
