SBC News Voice of the Sports Betting Industry
Interwetten has been named the platinum betting partner of FC Bayern München Basketball (FCBB) until 2026.
The new deal gives the sports betting provider ‘extensive marketing rights’ across the EuroLeague and Basketball Bundesliga, in addition to other international activations.
Wolfgang Fabian, Founder and Owner of Interwetten, commented: “As an owner-managed company with more than 30 years of tradition, we rely on long-term sponsorships in absolute top sports across all sports.
“We are enormously proud to have won with FC Bayern Basketball, one of the most successful German teams with international ambitions for our entry into basketball.
“We wish FC Bayern Basketball a successful season and look forward to welcoming many guests to the games in the Basketball Bundesliga and EuroLeague.”
In detail, advertising will include brand placement across the team’s stadium – Munich BMW Park – as well as on-court visibility, social media posting and incentive packages for home and away games in the EuroLeague.
“We are happy about this new partner, especially since the cooperation also includes social and inclusive aspects, such as actions with Munich wheelchair basketball players, which we have had as guests in our hall for a long time,” added Marko Pesic, FCBB Managing Director.
In the English Premier League, Interwetten is currently a partner of Liverpool FC having partnered in May last year.
