Sportradar has announced that it is to power the launch of Tennis Channel’s direct-to-consumer (DTC) streaming platform.
For the first time, the platform is set to include access to Tennis Channel’s marquee, 24/7 linear-channel alongside thousands of hours of live and on-demand matches and original programming.
Patrick Mostboeck, SVP, Audiovisual at Sportradar, stated: “Tennis fans in the US deserve a dynamic viewing experience that delivers the best tennis content and live matches right to their fingertips.”
The Swiss-headquartered sports technology company will develop the new service, expected to be available to all tennis fans in the US early next year.
“With Sportradar’s industry-leading data-driven, end-to-end OTT solution, Tennis Channel will have all the tools and capabilities to meet the needs of their fans all over the US,” Mostboeck continued.
“We are thrilled to work closely with Tennis Channel to deliver a platform that allows them to continue to grow engagement with the sport of tennis.”
The network further detailed that it will focus on creating a ‘seamless, direct-to-consumer experience’, as well as incorporating ‘dynamic data integrations and a wide range of user-friendly features’.
The pair first linked back to 2019, when Sportradar was named the media company’s global data partner and the provider of its international OTT platform.
This new partnership adds to a portfolio of OTT clients that includes the NHL, B1G Network, and FanDuel, and further bolsters Sportradar in the world of tennis as well as in the general US sports media space.
“Tennis Channel has a longstanding relationship with Sportradar as we’ve worked together to bring Tennis Channel’s unparalleled coverage of the sport of tennis to markets outside the US,” added Andy Reif, Senior VP of Tennis Channel International.
“Now, we’re extremely excited to work with them to bring our flagship linear Tennis Channel directly to tennis fans throughout the U.S. via a new, best-in-class streaming platform, something they haven’t had the chance to enjoy before.”