SBC News Voice of the Sports Betting Industry
Betting market newcomer Midnite has sought to enhance its horse racing wagering offering by partnering with PA Betting Services (PABS).
The company, which styles itself as a ‘next-generation betting platform’ and has been described as an ‘up-and-coming’ operator by its new partner, will leverage PABS’ horse racing betting data.
Midnite aims to provide its users with ‘accurate, timely, and official data’ for horse racing, a sport which it noted is a cornerstone betting market, as it seeks to strengthen its foothold on the international betting scene.
Daniel Qu, Founder of Midnite, said: “We are delighted to have signed an agreement with PA Betting Services’, taking advantage of their premium UK horseracing content.
“Access to high-quality UK horseracing data will enhance our platform, whilst providing our users with a competitive edge. We look forward to working with them closely as we develop our platform further.”
The partnership is the latest in a series of agreements and partnership renewals for East Yorkshire-based betting services firm PABS, including deals signed with a range of high-profile names such as Flutter Entertainment and William Hill, among others.
Danny Speck, Business Development Executive, added: “We’re really excited to add another UK-facing sports betting brand to the long list of clients who already trust PA Betting Services to power their 24/7 horseracing service.
“We are looking forward to working together on future collaborations and overseeing Midnite’s growth with the help of the data that we provide.”
