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Wolves welcomes 6686 Sport as sleeve sponsor

SBC News Wolves welcomes 6686 Sport as sleeve sponsor

Ahead of last night’s Premier League opener at Old Trafford, Wolves introduced 6686 Sport as the club’s new sleeve partner. The link-up was originally formed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner.  The gambling company’s branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits. Danny Chen, …

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Better Collective extends Scandinavian reach with new media properties

Better Collective extends Scandinavian reach with new media properties

Better Collective has expanded its international media portfolio with the acquisition of four Swedish websites from the Everysport Group. The four sites in question are SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se, which have a combined monthly viewership of nine million in Sweden. Conducted at a total purchase price of €3.7m, the transaction will be paid for in three instalments and financed …

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Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power’s latest marketing campaign to mark the return of Premier League football has taken aim at the phenomenon of ‘sportswashing’, with a particular dig at ‘oil money’ in the English top-flight. Sportwashing has become a widely spoken term in the English lexicon in recent years amid a range of accusations of overseas governments using sport to whitewash allegations of …

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Low6 and oddschecker offer PL fans £1m with gamification product

SBC News Low6 and oddschecker offer PL fans £1m with gamification product

Sports gaming technology company Low6 has launched its ‘Million Pound Predictor’ for oddschecker. The new free-to-play game built by the gamification innovator has been named a ‘first-of-its-kind’ predictor for oddschecker, where fans are challenged to correctly guess where each Premier League team will finish at the end of the 2023/24 season. Jamie Pinner, VP of Marketing at oddschecker, said: “We’re …

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6686 Sport and AS Monaco expand in Asian market in regional deal

SBC News 6686 Sport and AS Monaco expand in Asian market in regional deal

6686 Sport has been named the official regional partner of AS Monaco in Asia, covering the next three seasons. The gambling firm will benefit from visibility on LED panels during the Ligue 1 club’s home games that broadcast in Asia. Danny Chen, Brand Manager of 6686 Sport, stated: “We are delighted to announce our thrilling partnership between 6686 Sport and …

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Mourinho brings ‘unrivalled content’ to Football.com’s platform

SBC News Mourinho brings ‘unrivalled content’ to Football.com’s platform

José Mourinho has been named a Brand Ambassador for newly launched football gaming, betting and media platform, Football.com. An icon in the sport, Mourinho will provide his expertise and insights with the aim of enhancing the overall experience for football and gaming fans. The current A.S Roma Manager will also be doing exclusive monthly articles, where he will speak of …

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Robbie Savage named Planet Sport Bet ambassador

SBC News Robbie Savage named Planet Sport Bet ambassador

Planet Sport Bet has named former Premier League player Robbie Savage its latest brand ambassador. Savage joins the Planet Sport-owned sportsbook ahead of the 2023/24 football season, and will provide regular content and insight throughout the campaign by sharing his thoughts on news and events. Up until next summer’s European Championship, the former Welsh international will also be the face …

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DAZN enters UK football broadcasting market with Saudi Pro League

SBC News DAZN enters UK football broadcasting market with Saudi Pro League

DAZN has reportedly acquired broadcast rights to the Saudi Pro League, meaning it will stream every game from the Saudi top football division to UK viewers. The news marks a key step for DAZN, with football broadcasting rights in the country being immensely challenging and being something that has been a key focus for the platform. The new broadcasting rights …

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Serie A revamps betting data packages to hit market in 2024

Serie A, AC Milan

The betting rights of Lega Serie A will be revised, as the Italian football top division invites tenders to service a range of media and data packages for the 2024/25 campaign. General terms for the Grant of Rights of Serie A have been published by Serie A management, underlying the strict fulfilment of data distribution requirements, authorisations and exclusivity of …

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Winamax nets first German partnership as VfB Stuttgart shirt sponsor

SBC News Winamax nets first German partnership as VfB Stuttgart shirt sponsor

Winamax has been named the main sponsor of Bundesliga team, VfB Stuttgart. The deal marks the French online gambling firm’s first sponsorship agreement in Germany, and will see its logo featured on the first team’s shirts until 2026. Alexandre Roos, Winamax Group CEO, said: “We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions …

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