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Serie A revamps betting data packages to hit market in 2024

Serie A, AC Milan

The betting rights of Lega Serie A will be revised, as the Italian football top division invites tenders to service a range of media and data packages for the 2024/25 campaign. General terms for the Grant of Rights of Serie A have been published by Serie A management, underlying the strict fulfilment of data distribution requirements, authorisations and exclusivity of …

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Winamax nets first German partnership as VfB Stuttgart shirt sponsor

SBC News Winamax nets first German partnership as VfB Stuttgart shirt sponsor

Winamax has been named the main sponsor of Bundesliga team, VfB Stuttgart. The deal marks the French online gambling firm’s first sponsorship agreement in Germany, and will see its logo featured on the first team’s shirts until 2026. Alexandre Roos, Winamax Group CEO, said: “We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions …

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Shay Given to drive awareness of CopyBet as brand ambassador

SBC News Shay Given to drive awareness of CopyBet as brand ambassador

CopyBet has announced the signing of Republic of Ireland and Premier League star Shay Given as its first ever brand ambassador. The operator, which offers both a sportsbook and a non-analogue automated copy betting system, will now provide its bettors with weekly insights from Given, surrounding the world of football and the latest competitions. Anton Ivanov, Business Development Director of …

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Chile delegates Investigative Commission to settle betting sponsorship conflicts

SBC News Chile delegates Investigative Commission to settle betting sponsorship conflicts

The Congress of Chile has announced that it will establish an ‘Investigative Commission‘ to evaluate existing rules on sports betting advertising and to make recommendations on which changes should be applied as the government aims to launch a regulated online gambling marketplace in 2023.  Sports Minister Jaime Pizarro will lead the initiative, which within its remit has been tasked with …

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Darren Waterman, DAZN: ‘Only a matter of time’ before PL fully embraces streaming platforms

SBC News Darren Waterman, DAZN: ‘Only a matter of time’ before PL fully embraces streaming platforms

DAZN has expressed interest in showing Premier League games in overseas markets, as the English top-flight nears renegotiation with its current deal coming to an end in the 2024-25 season. The news follows the streaming service’s CFO Darren Waterman discussion with iPaper News, where he suggested that it is ‘only a matter of time’ before Premier League officials fully embrace …

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Maresca’s men outfox Leeds and Southampton in bet365 trading

Maresca's men outfox Leeds and Southampton in bet365 trading

Leicester City’s decision to appoint ex-Manchester City assistant manager Enzo Maresca as their new boss is causing major excitement among football bettors, but data released by bet365 shows that there is also huge support for fellow relegated clubs Leeds United and Southampton in the Championship title race. The three teams that crashed out of the Premier League head the bookmaker’s …

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Eric Cantona becomes face of William Hill’s Who You Got? campaign

SBC News Eric Cantona becomes face of William Hill’s Who You Got? campaign

William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …

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KICK to appear on Everton FC sleeves for 2023/24 season

SBC News KICK to appear on Everton FC sleeves for 2023/24 season

KICK has been named the shirt sleeve sponsor of Everton FC for the upcoming Premier League season. The streaming platform’s logo will debut on the shirt sleeves of the club’s senior men’s team for their pre-season friendly against Sporting Lisbon on 5 August. Everton women’s and Under-21s teams will also sport the KICK brand on their sleeves for the 2023/24 …

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Altenar hopes to ‘generate appetite’ for football competitions with WSF Odds

SBC News Altenar hopes to ‘generate appetite’ for football competitions with WSF Odds

Altenar has partnered with WSF Odds to incorporate the Rome-based provider’s goalscorer odds and pre-match player props onto its platform. The sportsbook and igaming software supplier will now be able to offer its customers a ‘wide range of markets’ across football competitions in Europe and America, including goal scorers, team props and player props. Stella Avgoustidi, Account Manager at Altenar, …

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