SBC News Voice of the Sports Betting Industry
Football.com has leveraged its brand ambassador partnership with veteran football manager Jose Mourinho in a new TV commercial.
The advert features the AS Roma head coach taking viewers through European football history, accompanied by violin music, specifically visiting the most notable moments throughout his career.
One of football’s most decorated managers, Mourinho claimed league titles in four different countries – Portugal, Spain, Italy and England – over a 21 year career, whilst also winning the Champions League with Porto and Inter Milan.
Greg Parsons, VP of Business Development at Football.com, remarked: “As Mourinho delighted sports fans during his illustrious career, Football.com shares the same principles in igniting the passion of sports in our users.
“This is fundamentally why the partnership with Mourinho resonated with Football.com as we look to push the boundaries in user engagement and entertainment at the intersection between sports and innovative technology.”
The ad spot is a minute-and-a-half in length, although a 30 second TV version has been developed for specific use on the most prominent TV platforms and channels in Africa.
The commercial was filmed in London and features The Special One – as he famously proclaimed himself upon arriving at Chelsea and later dubbed by the British press – commenting: “I am relentless. I am ambition. I am a winner. I am José Mourinho. I am Football.com.”
A football gaming, betting and media platform, Football.com first partnered with Mourinho in August, with the manager committing to write one article per month for the site offering insights and details from his career.
Elias Gallego, VP of Marketing at Football.com, commented on the ad: “We aimed to draw parallels between Mourinho’s winning character and Football.com’s pioneering vision, unwavering commitment to technology, and dedication to providing the finest user experience.”
