Throughout the duration of the ongoing 2022 FIFA World Cup, the Belgian National Lottery will not show any advertisements for sports betting products. Local media outlined that Minister of Finance Vincent Van Peteghem has taken a more restrictive approach towards betting similar to his colleague in the Ministry of Justice, Vincent van Quickenborne. Van Peteghem has decided that the National …
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The 2022 FIFA World Cup has cast a spotlight on the sports industry in several ways outside the main sporting narrative, including betting. Whilst much of the media frenzy around the non-sporting elements of the tournament focused on the controversial decision to name Qatar as host nation, cooperation between bookmakers and sporting figures has also hit the headlines. Yesterday, The …
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Coral has launched its ‘Bet Bundles’ offer, a first-of-its-kind incentive rewarding customers during the busiest of sporting seasons. Designed by Coral’s in-house trading team, Bet Bundles will allow customers to buy a bundle of five bets, with each bundle guaranteeing double its value. Bundles have been designed for Racing and Football enthusiasts to close a year end that features the …
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Asian online gambling firm Asaa88 has scored a partnership with former Brazilian professional footballer, Rivaldo Vitor Borba Ferreira. In being named the first brand ambassador of the Asaa88, the operator gains advertising rights to Rivaldo for the entirety of its advertising and marketing campaigns in the continent. “I’m excited to start this collaboration with Asaa88 because they express my great …
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Kansspelautoriteit (KSA), the Netherlands gambling authority, has launched an investigation into affiliate websites that have breached its rules by promoting illegal/unlicensed operators. Of concern, KSA detailed that the websites had targeted vulnerable players using domains such as ‘casinowithoutcruks’ and ‘casinowithoutlicense’ – that deliberately promoted illicit operators in breach of KOA laws and requirements. The websites were discovered following an online …
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Sports engagement platform Tally Technology (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …
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French audiences will be warned of the risks of excessive gambling during the FIFA World Cup 2022, as l’Autorité Nationale des Jeux (ANJ) launches its first dedicated safer gambling campaign – ‘T’as vu, t’as perdu’ (‘You Saw, You Lost’). The French gambling authority developed the campaign following research undertaken by Harris Interactive, which noted that “more than a third of …
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Vitus Evans, the Executive Director of Jamaica’s Betting Gaming & Lotteries Commission (BGLC), has ordered a review of advertising standards as concerns grow on the prevalence of gambling ads being broadcast to Jamaican audiences. In an interview with the Financial Gleaner, Evans confirmed that the BGLC would launch a public consultation on ‘proposed regulations’ to improve gambling advertising standards seeking …
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Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022. Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…” The campaign prepares audiences for the unprecedented collision of the World Cup …
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Enteractive will support NetBet in delivering a “personalised retention and engagement” strategy across the Italian market after signing a new partnership with the operator. The player engagement campaigns, which will cover NetBet’s sports betting and casino player segments, will aim to increase both retention and loyalty. Andrew Foster, Chief Business Officer at Enteractive, said: “Our Italian teams at Enteractive are …
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