Marketing

Smartico.ai, the real-time loyalty, gamification and marketing automation platform, will facilitate SAAS firm Leverate’s further expansion into the Forex/CFD/Crypto technology space after agreeing to roll out its marketing solutions. Through the agreement, Smartico.ai will provide its automation and personalisation features which, the company emphasised, will “support ongoing user activity and successful journeys for Leverate’s clients”. As a result, Leverate will …

The National Congress of Chile has been notified that Coquimbo region representative Marco Antonio Sulantay will present a bill seeking to impose an outright ‘betting advertising ban of sports events and teams’. Yet to be submitted to the Lower House , the bill drafted by the Coquimbo deputy  seeks to prohibit Chiliean media and sports clubs, (in particular football teams) …

French bookmaker Winamax has been ordered to withdraw its “Tout pour la Daronne” (‘Everything for Dearest’) nationwide TV advertising campaign by l’Autorite Nationale des Jeux (ANJ). The campaign that has run since May 2021, was deemed by the ANJ to be no longer compliant with the regulator’s new ‘advertising guidelines’ – which have imposed new standards on advertising/marketing of gambling …

The introduction of the Dutch online betting market on 1 October has proven to be a huge success in terms of revenues, but an extensive public discussion has emerged around gambling advertising.  As the Dutch Minister for Legal Protection prepares to implement new restrictions on the marketing of online betting and games of chances – with notable plans including the …

Betsson has signed ex-professional footballer Pontus Wernbloom as its latest brand ambassador in the group’s continued investment into Swedish sports. At the online gambling company, Wernbloom will be part of the company’s activation around football and several other sport-related initiatives and productions. The former Swedish national team midfielder ended his playing career at IFK Gothenburg in 2021, also played in …

Coral has taken over the world-famous Piccadilly Lights to engage wider audiences with this year’s Cheltenham Festival races.  On the eve of the Festival, Coral has launched “Your Horse”, UK betting’s first-ever DeepScreen activation campaign that will be screened on the Piccadilly Lights. The campaign has been devised by creative agency BBH London and sees four horses and their jockeys …

The European Gaming and Betting Association (EGBA) has disclosed that online gambling operators have made marked progress in protecting their advertising campaigns and brand IPs from online infringement.  A new study by the European Union’s (EU) Intellectual Property Office (EUIPO) has revealed a significant reduction in advertising from major gambling brands on websites and mobile apps which infringe on intellectual …

A consumer complaint regarding a football-themed Paddy Power advert broadcast on the radio at Christmas last year has been upheld by the Advertising Standards Authority (ASA).  The complainant argued that the advertisement could be viewed as misleading due to the terms and conditions at the end of the broadcast being too quiet and spokent too quickly in comparison to the …