Marketing

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

Better Collective AS has branded UK media reports as ‘highly speculative‘ of its’ front runner interest’ in acquiring Spotlight Sports Group for £500 million. This weekend, The Sunday Times reported that private equity fund Exponent LLP, the majority investor of Spotlight Sports since 2016, had placed its racing and betting media asset ‘under starters orders‘  for a sale to be executed in …

888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …

Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …

Kindred Group has renewed its investment in the Team Talk programme which will see a ‘significant’ investment as Rangers Charity Foundation continues to work on its development. Boosted by initial funding received from the firm in 2021, Team Talk has already helped men across Glasgow to seek advice, help and encouragement in discussing their mental health. “The investment we are …

Operators active in the Dutch online betting market must ensure they maintain momentum on their responsibility duties, in order to avoid greater government intervention in the sector.  Publishing some thoughts in a blog post, Chair of the Dutch gambling regulator Kansspelautoriteit (KSA), René Jansen, observed that political patience on betting advertisements ‘is very limited’. Calls for further restrictions on Dutch …

The Dutch Gambling Authority, Kansspelautoriteit (KSA), has initiated an investigation into advertising by betting firms in the country that may be accessible by underage consumers.  Issuing an update, the KSA detailed that the research will consist of two parts – firstly, the authority will request information from licensed providers to confirm whether adverts have been sent to minors and young …

The province of Ontario’s Alcohol and Gaming Commission (OAGC) has updated its guidance for marketing standards related to its online gambling regime that launched on 4 April.  The Commission seeks to clarify rules and standards related to the marketing of ‘inducements, bonuses and credits’ by third parties such as affiliates and media partners that promote Ontario licensed operators. Ontario laws …

The decision by the Committee of Advertising Practice (CAP) to prohibit featuring of high profile sports figures in betting marketing campaigns has been welcomed by GambleAware’s Chief Communications Officer. Writing for marketing news site Campaign, Alexia Clifford – who also serves as Director of Marketing for Public Health England – argued that advertising and marketing regulations have failed to keep …