Guilherme Bucchi,Rivalo has expanded the scope of its Latin American marketing, securing the ‘master sponsorship’ of Brazil’s BFA League American football tournament. This will enable the Curaçao-based sports betting operator to benefit from enhanced visibility in Brazil, which is one of the largest markets for the National Football League (NFL) outside the US. This will be spread across static, physical …
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Two major Australian National Rugby League (NRL) clubs have joined the New South Wales government’s ‘Reclaim the Game’ initiative, distancing themselves from sports betting. By signing up to Reclaim the Game, the Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs have become the first teams from the NRL – one of the most-watched tournaments in Australia, with a TV audience of 101.9 …
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Gala Bingo the flagship UK bingo room of Entain Plc has appointed Neverland as its new lead creative agency, charged with ‘re-establishing its iconic brand with UK audiences’. The decision sees Neverland takeover Gala Bingo’s creative advertising strategy from incumbent Antidote – who last year won an agency pitch to lead the creative development of the £13 million valued advertising …
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8Xbet has signed former Manchester United and England player Teddy Sheringham as its latest brand ambassador in a two-year deal. The striker will play a role in the company’s Asian market expansion plans, and the deal sees Sheringham appear in branding across 8Xbet’s web and social channels. 8Xbet Founder, Ryan Li, commented on the collaboration: “8Xbet is extremely proud to …
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Spotlight Sports Group will bolster its Cheltenham Festival coverage with the launch of a new mini-series in partnership with Paddy Power. The live daily show, which will be named Good Morning Cheltenham, will be presented by Racing Post’s David Jennings – who will be joined by a number of guests including Paul Kealy, Mick Fitzgerald, Matt Chapman and Paddy Power. …
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OPAP SA, the operator of the Greek national lottery and retail sportsbook franchises, has become the principal sponsor of the Hellenic Basketball Federation (EEC). At a press conference hosted at the Athens Olympic Gymnasium, OPAP was announced as the ‘Gold Sponsor’ of EEC Greek men’s and Women’s basketball teams. The partnership will span a period of 3-years and will see …
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Interwetten has announced a partnership with the Professional Darts Corporation (PDC) as it becomes the new main sponsor of all European Tour events staged in Germany and Austria. The organisation has stated that there are ‘innovative activation possibilities’ for the sports betting platform at PDC Europe events, as darts becomes increasingly relevant in target markets. Stefan Sulzbacher, CEO at Interwetten, …
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Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …
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Online payment solution, AstroPay, has agreed a new sponsorship deal with Premier League side Crystal Palace Football Club. As a part of the deal, the firm will gain brand visibility on the team’s training kit, whilst LED lighting and visibility all around Selhurst Park will also feature AstroPays logo as well as on PalaceTV series ‘Copers Cope TV’. Mikael Lijtenstein, …
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Online and mobile wagering platform, DRF Bets, has revealed that it is to sponsor Alfa Romeo F1 Team ORLEN for the 2022 Formula One racing season. The partners have stated that the deal will see the DRF Bets logo featured on the Swiss-based team’s car, as the firm also gains ‘VIP access’ to all races and further branding opportunities. DRF …
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