Marketing

Dafabet is targeting continued exposure in the emerging Brazilian betting space, securing a renewal of its partnership with Coritiba Foot Ball Club. Running until December 2023, the extended contract will see the sportsbook’s branding displayed on Coritiba’s team shirts for the remainder of the season.  John Cruces, Head of Sponsorships at Dafabet, said: “We are delighted to extend our partnership …

The 2022 FIFA World Cup saw a dramatic decrease in the number of betting adverts shown on ITV, according to the Betting and Gaming Council (BGC). In an update issued after the tournament, the UK’s betting trade association and standards body outlined that the number of ads fell by 34% from 167 in the 2018 World Cup to 110 in …

The Dutch Gambling Authority, the Kansspelautoriteit (KSA), continues to maintain a watchful eye over the Netherlands’ betting space, warning two operators for offering a loyalty programme.  Both firms have been ordered to stop providing the loyalty programmes, which it asserts have targeted young adults, in violation of KSA licensing requirements. Loyalty programmes are defined as advertising activities, and in both …

The Advertising Standards Authority (ASA) has ordered Ladbrokes to remove a tweet after the bookmaker was found to have violated Committee on Advertising Practice (CAP) rules.  In October 2022, the Entain sports betting brand published a tweet featuring a reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly. The prominent footballers were pictured alongside text reading “Can …

Game Lounge has redeveloped its Japanese website’s UX and brand to better engage with local audiences and to become a leading information portal for Japanese igaming consumers.   The affiliate publisher has rebranded Japanesecasino.com to the new name of ‘JAPACASI’ as a “commitment to Japanese users’ tendency towards word blends.” Japanesecasino.com was first launched in Japan in 2016 as a standard …

Betway has become the inaugural title sponsor of SA20 – South Africa’s new T20 cricket league, which is set to debut on 10 January 2023. The sponsorship sees Betway secure full brand coverage across all formats of pro-cricket in South Africa, in which the bookmaker serves as the principal partner of Cricket South Africa. South Africa’s new T20 tournament, ‘Betway …

Betting and gaming start-ups have been reminded of the upcoming deadline to submit entries to the Pitch ICE initiative for 2023. Companies have until this Thursday, 8 December, to pitch their businesses, solutions and innovative approaches to prospective industry investors and ICE London attendees.  The initiative chooses up to 14 successful participants, with interested start-ups applying for the programme via …

Gaming Innovation Group (GiG) has significantly expanded its UK presence having entered a strategic partnership with News Corp UK & Ireland Limited.  The agreement will see GiG’s media division serve as the lead content publisher for News UK’s ‘premium sports’ portals of The Sun and talkSPORT. GiG Media will be charged with delivering in-depth and verified content to The Sun …

The Dutch Gambling Authority, Kansspelautoriteit (KSA), has issued another reminder to operators on licensing duties, specifically around the topic of cashback.  In the latest series of updates from the KSA to Dutch licence holders, the authority stated that operators should stop providing cashback as a bonus.  Addressing Netherlands betting and gaming firms by letter, the gambling authority reminded licensees that …