Tag Archives: Betfred

Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …

A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …

The Racing Partnership (TRP) has revealed that Betfred will be taking up its full Greyhound Fixtures schedule from 1 April, 2023.   The deal sees the bookmaker take 36 Greyhound Fixtures from TRP per week into its entire 1,365-shop retail estate. Mark Stebbings, Chief Operating Officer of Betfred, commented: “After a successful trial we are delighted to extend our coverage to …

Betfred is set to ‘supercharge its esports offering’ by partnering with dedicated esports odds compiler and end-to-end data solutions provider PandaScore.  The launch of Betfred’s new esports offering will provide customers with access to over 308 unique markets priced by PandaScore’s trading team across 32,000 esports events per year. The tier-1 bookmaker will further be supplied with PandaScore customised tools …

Betfred has received a further boost to its stateside operations, partnering with International Gaming Technology (IGT) to support its new Nevada operation. In a deal which also enhances IGT’s operations in sports betting, Betfred USA Sports will leverage the group’s PlaySports solutions for retail and mobile wagering at its Mohegan Sun Sportsbook venue.  Having been launched just last week after …

The Times has published its list of the top UK taxpayers in 2023, revealing that bet365 Founder and Owner Denise Coates has lost her leadership position in the table. The Coates family – owners of the bet365 Group, its B2C betting brand, Hillside Technology holding and by extension Stoke City FC – paid £460.2m in UK taxes in 2022. This …

Maintaining a commitment to greyhound racing as a core betting product, the UK’s four biggest retail betting operators have renewed their partnerships with Premier Greyhound Racing (PGR).  Betfred, William Hill, Paddy Power and Entain will continue to leverage content from the provider, with the latter distributing greyhound racing material via its Ladbrokes and Coral high-street holdings. Signed a year in …

Betfred is set to become a main sponsor of the upcoming World Heavyweight Championship fight which sees Tyson Fury take on Derek Chisora. The clash will be hosted at the Tottenham Hotspur Stadium on 3 December, whilst promotions company Frank Warren and Queensberry announced the bookmaker’s sponsorship. “I am delighted to be the title sponsor of this WBC World Heavyweight …

Betfred has committed to the procurement of 5,000 new Vantage cabinets to Inspired Entertainment as part of a new five-year contract signed between the two parties. Vantage, the latest edition to the Inspired VLT family which also includes Eclipse and Valor, is powered by an intelligent operating system that drives player game recommendations based on their playing sessions. The UK-based bookmaker Betfred has committed …

The UK Gambling Commission (UKGC) has summoned Betfred’s Gibraltar-based subsidiary Petfre Limited to pay a £2.87m penalty for a series of social responsibility and anti-money laundering failures. The regulatory settlement is being undertaken due to social responsibility and AML discrepancies registered by Petre, the operating company of Betfred.com and Oddsking.com for the period of October 2019 to December 2020.  Petfre …