Tag Archives: Betfred

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens –  held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …

The UK Gambling Commission (UKGC) has undertaken enforcement against Betfred. The operator is being forced to pay £3.25m after an investigation revealed social responsibility and anti-money laundering failures. Betfred, registered as Done Bros (Cash Betting) Limited, breached licence conditions between January 2021-December 2022. The firm is an omnichannel operator, maintaining a high-street portfolio of 1,750 betting shops, a website and …

Betfred has inked an agreement with technology, content and media company Spotlight Sports Group (SSG), which sees the bookmaker sponsor Racing Post’s ‘What a Shout’ show. The short term deal – spanning the remainder of the flat racing season – sees the British gambling firm become the title sponsor of What a Shout’s 19 weekly episodes. The collaboration also includes …

Over 40 MPs from across the political spectrum have joined forces to support various charities through the Betting and Gaming Council’s (BGC) annual ‘Grand National Charity Bet’ campaign.  Each MP will have a £50 stake to bet on a horse in the renowned Grand National, with all winnings will be donated to a charity of their choice, ensuring a positive …

Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. The company’s Boss Fred Done has said he is ‘immensely proud’ of the new three-year deal, which will see the operator also support two other races across the two days of The Derby meeting, which in 2023 takes place on 2 …

Betfred and SIS (Sports Information Services) have inked a new production, distribution and content agreement. As Betfred becomes the first to broadcast in high-definition, the long-term partnership allows for the bookmaker’s UK retail customers to access ‘top-quality content live from the iconic racing events worldwide’ in HD. Mark Stebbings, Group Chief Operating Officer at Betfred, commented: “We constantly strive to …

Betfred, the UK’s biggest retail bookmaker, has expanded its technology agreement with Playtech to meet its growing customer demand for new products and services across its betting estates.  In a joint statement, Betfred and Playtech have agreed on the extension of their exclusive partnership, which has spanned over 12 years. As part of the extended partnership, Betfred will install more …

Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …

A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …