Tag Archives: Betfred

Betfred to deliver ‘HD racing from around the world’ with SIS

SBC News Betfred to deliver ‘HD racing from around the world’ with SIS

Betfred and SIS (Sports Information Services) have inked a new production, distribution and content agreement. As Betfred becomes the first to broadcast in high-definition, the long-term partnership allows for the bookmaker’s UK retail customers to access ‘top-quality content live from the iconic racing events worldwide’ in HD. Mark Stebbings, Group Chief Operating Officer at Betfred, commented: “We constantly strive to …

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Betfred extends Playtech partnership to deliver new retail experiences

SBC News Betfred extends Playtech partnership to deliver new retail experiences

Betfred, the UK’s biggest retail bookmaker, has expanded its technology agreement with Playtech to meet its growing customer demand for new products and services across its betting estates.  In a joint statement, Betfred and Playtech have agreed on the extension of their exclusive partnership, which has spanned over 12 years. As part of the extended partnership, Betfred will install more …

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“A great way to start Cheltenham” as Jonjo O’Neill JR becomes Betfred ambassador

SBC News “A great way to start Cheltenham” as Jonjo O’Neill JR becomes Betfred ambassador

Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …

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Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand

Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand

A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …

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Betfred punters to have ‘full exposure’ to all TRP greyhound meets

SBC News Betfred punters to have ‘full exposure’ to all TRP greyhound meets

The Racing Partnership (TRP) has revealed that Betfred will be taking up its full Greyhound Fixtures schedule from 1 April, 2023.   The deal sees the bookmaker take 36 Greyhound Fixtures from TRP per week into its entire 1,365-shop retail estate. Mark Stebbings, Chief Operating Officer of Betfred, commented: “After a successful trial we are delighted to extend our coverage to …

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PandaScore leads full upgrade of Betfred esports markets

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

Betfred is set to ‘supercharge its esports offering’ by partnering with dedicated esports odds compiler and end-to-end data solutions provider PandaScore.  The launch of Betfred’s new esports offering will provide customers with access to over 308 unique markets priced by PandaScore’s trading team across 32,000 esports events per year. The tier-1 bookmaker will further be supplied with PandaScore customised tools …

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IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

Betfred has received a further boost to its stateside operations, partnering with International Gaming Technology (IGT) to support its new Nevada operation. In a deal which also enhances IGT’s operations in sports betting, Betfred USA Sports will leverage the group’s PlaySports solutions for retail and mobile wagering at its Mohegan Sun Sportsbook venue.  Having been launched just last week after …

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Big four retail bookies sign Premier Greyhound Racing contracts

UK greyhound race

Maintaining a commitment to greyhound racing as a core betting product, the UK’s four biggest retail betting operators have renewed their partnerships with Premier Greyhound Racing (PGR).  Betfred, William Hill, Paddy Power and Entain will continue to leverage content from the provider, with the latter distributing greyhound racing material via its Ladbrokes and Coral high-street holdings. Signed a year in …

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Betfred sponsors ‘long-standing rivalry’ Heavyweight fight Fury vs Chisora

SBC News Betfred sponsors ‘long-standing rivalry’ Heavyweight fight Fury vs Chisora

Betfred is set to become a main sponsor of the upcoming World Heavyweight Championship fight which sees Tyson Fury take on Derek Chisora. The clash will be hosted at the Tottenham Hotspur Stadium on 3 December, whilst promotions company Frank Warren and Queensberry announced the bookmaker’s sponsorship. “I am delighted to be the title sponsor of this WBC World Heavyweight …

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